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返回到 Foundations of Digital Marketing and E-commerce

学生对 Google 提供的 Foundations of Digital Marketing and E-commerce 的评价和反馈

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30,537 个评分

课程概述

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

热门审阅

AS

Oct 11, 2022

I e​njoyed every chapter of the course. The instructor is very clear and explains everything well, so you get to follow throughout even if you didn't have any prior knowledge of digital marketing.

MK

Oct 17, 2022

i​t was a wonderful journey and super excited to learn next step. the way of teaching is too the point and simple one can easily understand the basics of digital marketing without having knowledge.

筛选依据：

6976 - Foundations of Digital Marketing and E-commerce 的 7000 个评论（共 7,112 个）

创建者 Steph S

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May 1, 2024

Good instructors but too basic

创建者 Ramón P

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Sep 23, 2025

Es bueno pero un poco extenso

创建者 Srishti J

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Mar 5, 2023

moslty theoretical knowledge

创建者 Ogunbadejo O

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Sep 27, 2022

I really enjoyed the course.

创建者 sayam s

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Dec 26, 2022

i did not receive certiicate

创建者 Dominique M

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Aug 6, 2022

Very repetitive and boring.

创建者 Moayad a m A Q

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Mar 3, 2025

لا استطيع استخراج الشهاده

创建者 Aaishwarya C

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Feb 8, 2024

Lazy content delivery

创建者 Ren H

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Feb 9, 2025

that is good course

创建者 Camilo B

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Jan 9, 2024

useful for beginners

创建者 FTU.CS2 Đ A T

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Sep 30, 2022

Not really helpful.

创建者 Huang B

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Aug 14, 2025

etniuhiubehbrewg

创建者 Володимир Б

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Aug 13, 2024

платна помойка

创建者 Dawood G

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May 4, 2024

so far so good

创建者 Abdul G

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Oct 15, 2023

kurang menarik

创建者 Saleem J

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Sep 19, 2023

helpful course

创建者 Isararut T

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Sep 8, 2022

Too much quiz

创建者 Veronica W

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Jan 12, 2023

for beginners

创建者 Sk T A

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Oct 5, 2022

Informative

创建者 uzma

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Aug 25, 2023

it was good

创建者 Siddhant D

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Oct 10, 2022

therotical

创建者 Nikita D

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Jul 1, 2025

Best corce

创建者 Javad M A

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Feb 6, 2025

so general

创建者 ashling h

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Jan 14, 2024

too basic

创建者 MARCELO V

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Dec 12, 2022

Too basic