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返回到 Foundations of Digital Marketing and E-commerce

学生对 Google 提供的 Foundations of Digital Marketing and E-commerce 的评价和反馈

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30,624 个评分

课程概述

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

热门审阅

VL

May 8, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

SS

Jun 10, 2023

This was a great introduction into the foundations of digital marketing. As someone who had no prior knowledge I feel I now have a great starting point to continue learning about digital marketing.

筛选依据：

1876 - Foundations of Digital Marketing and E-commerce 的 1900 个评论（共 7,123 个）

创建者 Morgan H

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Nov 1, 2023

This course does a great job at laying the groundwork for the Digital Marketing space.

创建者 Nisma M

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Oct 26, 2023

help to provide a strong foundations before going further into Digital Marketing world

创建者 Krystal N C

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Oct 7, 2023

Very informative and educational for introduction to digital marketing and e-commerce.

创建者 Amedé V

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Aug 22, 2023

Cubre las bases para entender el panorama general en Marketing Digital y en e-commerce

创建者 Bob C

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Jul 31, 2023

A great introduction to digital marketing and E-commerce. Fast pasted and motivating.

创建者 Marko K

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Jun 13, 2023

Amazing course with one learned you how to start with digital marketing and e commerce

创建者 Naveed I

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May 7, 2023

Done Foundations of Digital Marketing and E-commerce, and Highly satisfied with them.

创建者 Avinash S

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May 3, 2023

Coursera Provided beautifully and structured Digital marketing and E-commerce course .

创建者 Rizwan H

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Apr 14, 2023

I have learnt a lot about digital medium and eCommerce industry for boost up business.

创建者 Marc S V

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Apr 11, 2023

great content, I recommend to everyone looking to work online and self employment jobs

创建者 FE C

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Mar 5, 2023

Excellent !!! I love learning this course, the instructor very easy and understandable

创建者 Jose M Q R

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Feb 16, 2023

Excelente. Los conocimientos que obtuve me servirán de mucho en mis proyectos a futuro

创建者 Sheena G

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Jan 23, 2023

Coursera and google made this course so incredibly informative and easy to understand.

创建者 Blakayy

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Dec 22, 2022

Fantastic way to start your journey as a digital marketer and/or E-commerse specialist

创建者 Sahapap M

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Oct 24, 2022

Thank for this course, I already got all overview for digital marketing and e-commerce

创建者 mathew a

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Oct 5, 2022

great experiences in learning process . I would definitely recommend to my colleages.

创建者 Dee M

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Sep 27, 2022

Course was very helpful and informative towards launching my digital marketing career

创建者 Ndulgence G

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Aug 18, 2022

This course was very detailed and informative. Looking forward to taking more courses.

创建者 Greg H

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Jun 21, 2022

The perfect course for any one beginning their journey in te word of digital marketing

创建者 Ollie S

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May 25, 2022

Excellent course, helpful videos, practice test and this course is easy to understand!

创建者 Colin M

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Apr 29, 2025

Super easy to follow along at your own pace, very informative and easy to understand.

创建者 Marcela P B

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Feb 22, 2025

Estoy solo en el comienzo de este curso y me ha motivado a seguir. Es muy interesante

创建者 BereNice A

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Jan 30, 2025

Excelente. Te lleva de la mano durante todo el proceso. Es fácil y divertido aprender

创建者 AHMED S A M

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Aug 11, 2024

This course was very helpful for me i had really learned a lot from Digital Marketing

创建者 Rehan a k

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Jul 24, 2024

Best In class teaching. Gained in-depth knowledge of Digital marketing & E-commerce .