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å­¦ē”Ÿåƹ Google ęä¾›ēš„ Foundations of Digital Marketing and E-commerce ēš„čƄ价和反馈

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30,624 äøŖčƄ分

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This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, youā€™ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. Youā€™ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

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VL

May 8, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

SS

Jun 10, 2023

This was a great introduction into the foundations of digital marketing. As someone who had no prior knowledge I feel I now have a great starting point to continue learning about digital marketing.

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1926 - Foundations of Digital Marketing and E-commerce ēš„ 1950 äøŖčƄč®ŗļ¼ˆå…± 7,123 äøŖļ¼‰

创å»ŗ者 Maria F A R

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Oct 30, 2024

Clear information, great place to start. Looking forward for the rest of the courses

创å»ŗ者 Olusola O

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Apr 11, 2024

I've learnt a lot from this course. It has helped in my career as a digital marketer

创å»ŗ者 Sam D

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Jan 7, 2024

Super informative, eye-opening and a wonderful start to the Digital Marketing world!

创å»ŗ者 Md R M

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Oct 13, 2023

Through this course I got to know and learn a lot and besides I was surprised a lot.

创å»ŗ者 Nathan O

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Jul 26, 2023

Very helpful in learning the basics of a career in Digital Marketing and E-commerce!

创å»ŗ者 Amanda G

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Jul 25, 2023

Enjoyed the entirety of the course and the instructor was able to keep my attention!

创å»ŗ者 Chloe Y

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Jun 20, 2023

Awesome instructor!! Great course curriculum. Very easy to understand as a beginner.

创å»ŗ者 Peter B

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May 22, 2023

Excellent experience. Clear, Concise, Informative. Exactly what I was looking for.

创å»ŗ者 RUBAN S

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May 8, 2023

it's so wonderful to session and very informative communication skills also increase

创å»ŗ者 Nikshith A

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Apr 29, 2023

This was the best overview which i ever learned i got to know every aspect very well

创å»ŗ者 Pat G

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Apr 18, 2023

this part of the course was excellent and full of information that I used right away

创å»ŗ者 JEMAR S

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Feb 6, 2023

I love the variation of lesson delivery---video, reading, testimonies, and coaching.

创å»ŗ者 Abiel K

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Dec 6, 2022

It is very helpfull for next my journey

It is happy for taking this course

thanks God

创å»ŗ者 Albert C

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Dec 4, 2022

Wonderful enjoyed it alot. The presenter was clear and easy to understand. Thank you

创å»ŗ者 H H

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Nov 22, 2022

I really learn alot of things from this course.The fundamental of digital marketing.

创å»ŗ者 Julio S

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Nov 9, 2022

very useful and practical, bring me new paradigm and skill to dream bigger and start

创å»ŗ者 Omar S

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Aug 29, 2022

I recommend this course to anyone who wants to increase digital marketing knowledge.

创å»ŗ者 Audra C

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Aug 26, 2022

The course was just what I needed, answered all of my questions and I so enjoyed it.

创å»ŗ者 Muhammad A

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Jun 22, 2022

Great course, have gain new knowledge about Digital marketing and stratigies in use.

创å»ŗ者 Ana R

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Nov 9, 2025

IncreĆ­ble, tengo un cuaderno con muchas anotaciones del glosario y sigo aprendiendo

创å»ŗ者 Madelyn H

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Sep 11, 2025

Great certificate! I feel like I learned a lot and the content was very digestible.

创å»ŗ者 Mariana A

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Sep 2, 2025

Las explicaciones son claras y permiten entender los procesos del Marketing Digital

创å»ŗ者 Mayeriko B

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Jun 15, 2025

I am enjoying the process of the learning on this course and all the content in it.

创å»ŗ者 Priya G

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Apr 8, 2025

this course helped me to enhance my skill and build interest for digital marketing.

创å»ŗ者 aley s

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Apr 15, 2024

Its good but where is the certificate i finished the course and didn't receive any.