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返回到 Foundations of Digital Marketing and E-commerce

学生对 Google 提供的 Foundations of Digital Marketing and E-commerce 的评价和反馈

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30,603 个评分

课程概述

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

热门审阅

VL

May 8, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

SS

Jun 10, 2023

This was a great introduction into the foundations of digital marketing. As someone who had no prior knowledge I feel I now have a great starting point to continue learning about digital marketing.

筛选依据：

2026 - Foundations of Digital Marketing and E-commerce 的 2050 个评论（共 7,122 个）

创建者 mohammad j

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May 25, 2023

Great course, I suggest it to everyone interested in learning digital marketing.

创建者 hiram w

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Mar 28, 2023

Everything one needs to know about Digital Marketing and E commerce is included.

创建者 Akinmoyero M

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Mar 1, 2023

thanks google for this opportunity, i hope it help me to secure the job i needed

创建者 Joy M

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Feb 24, 2023

This course was highly informative, incredibly detailed, and easy to understand.

创建者 Aneesa A

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Dec 26, 2022

It is a good course. Really explains the basics of digital marketing and e-comm.

创建者 Megan M

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Dec 21, 2022

Interesting course. laid out well, easy to use on a busy schedule. Fun to learn.

创建者 Ekin F E

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Dec 8, 2022

It was great to take the course. Now it's time to proceed the following courses.

创建者 Ghaliah A

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Nov 6, 2022

very good and specified course and a great start for learning digital marketing.

创建者 Nene N

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Oct 15, 2022

Great class for anyone interested in and wanna start leaeingn digital marketing.

创建者 Miguel K

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Oct 6, 2022

Its great for a foundational understanding of digital marketing and ecommerce.

创建者 Ahmad A

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Sep 29, 2022

Informative and taugh will delicacy throughout, big ups to Joi Wade especially.

创建者 Vaibhav S

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Sep 7, 2022

I enjoyed and learnt a lot of new things about digital marketing and e commerce.

创建者 Eric L

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Aug 14, 2022

This is awesome! I learned a lot from this course. Thanks Google and Coursera!

创建者 Sol A R

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Jul 8, 2022

Excelente curso, muy amigable la modalidad de videos, contenido, lectura y test.

创建者 bikash a

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Jul 2, 2022

Thank you for letting me in on the course. I feel so confident and accomplished.

创建者 Jeric r

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Jun 22, 2022

Everything was so informative especially if you are starting with this industry.

创建者 Jonathan G

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Jun 21, 2022

Easily understood and well presented. Clear and concise explanations throughout.

创建者 Umama B

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Oct 30, 2025

this course was very helpful. it was simple and short which is easy to learn .

创建者 Velarde F R E

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Apr 3, 2025

Excelente y dinámica la cursada, se adaptó a mis tiempos de trabajo y estudios.

创建者 Deepti

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Mar 29, 2025

Very well paced for beginners like me who are from a completely different field

创建者 Kevin F

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Feb 27, 2025

This was a comprehensive foundational course . The facilitator was exceptional.

创建者 Riccardo E F

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Jan 27, 2025

Great course for learning the fundamentals of digital marketing and e-commerce.

创建者 Jocelyn L

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Oct 16, 2024

I love the instructor so much. The course also is pack with a lot of knowledge.

创建者 Uzma S

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Oct 10, 2024

Detailed instructions with definitions and assignments . very self explanatory.

创建者 Bryce C I

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Sep 24, 2024

Easy to follow along with and the storytelling helped me retain the information