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返回到 Foundations of Digital Marketing and E-commerce

学生对 Google 提供的 Foundations of Digital Marketing and E-commerce 的评价和反馈

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30,603 个评分

课程概述

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

热门审阅

AG

Jun 19, 2022

thank you google for this course to know what is digital marketing , how it works , what are the definations to various tacts , various terms , types of marketing, marketing funnel and so much ...

MS

Feb 13, 2023

Absolutely perfect methodology in explaining every new concept. Would recommend this course to both beginners and people with some experience in SEO and/or e-commerce looking to bolster their skills.

筛选依据：

2376 - Foundations of Digital Marketing and E-commerce 的 2400 个评论（共 7,122 个）

创建者 Antonio E

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Nov 2, 2025

Muy bueno el contenido para iniciar el camino del Marketing Digital

创建者 Abd e O

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Jul 10, 2025

ممتعة جدا والمحاضر كانت في قمة الروعة وتقديم المعلومات بطريقة جميلة

创建者 Ivonete M R

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Mar 19, 2025

Excelente curso! Mas seria melhor se os vídeos fossem em português.

创建者 Alycia B

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Mar 8, 2025

very informative, everything i was looking for in a beginner course

创建者 pooja s

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Mar 3, 2025

EFFECTIVE COURSE. BUT WORST SITE. CANT CONTACT THEM FOE ANY ISSUE.

创建者 Karabo M

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Nov 14, 2024

I now understand the foundation of digital marketing and e-commerce

创建者 Rohan J

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Sep 21, 2024

excellent course with thorough information about digital marketing.

创建者 Steve B

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Oct 31, 2023

Great self-paced program. Good mix of reading, videos and homework!

创建者 Francisco F

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Oct 30, 2023

it was pretty challenging at firts , then took the rythm of things.

创建者 Kresha M Y

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Oct 17, 2023

So glad of my new learning on the foundations of digital marketing!

创建者 Mohammad A H

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Sep 8, 2023

It was a great experience for me. I recommend it for the beginners.

创建者 Farah H

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Sep 4, 2023

Thankyou google! im very happy to be here, thankyou very much<33333

创建者 Karin B

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Jul 25, 2023

Really srtuctured course with a digestable and helpful information.

创建者 nermeen a

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Jul 16, 2023

The most simplified & professional marketing course. Thank you all.

创建者 Victor V L M

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Jun 7, 2023

Excelente forma de aprender e iniciar la introducción a este campo.

创建者 HARIPRASANTH S

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May 26, 2023

FANTASTIC COURSE ! WELL DEFINED CONTENT IS PROVIDE BY THE LECTURERS

创建者 HanNan S

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Mar 31, 2023

One of the best courses regarding e-commerce and digital marketing.

创建者 Dee L

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Jan 31, 2023

Good Introduction and overview to Digital Marketing and E-commerce.

创建者 Muhammad K

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Jan 29, 2023

I have learned a lot about digital marketing and e-commerce basics.

创建者 Christian S

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Jan 11, 2023

Its a great course to begin with, I am excited to continue growing.

创建者 Faris B M

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Nov 15, 2022

Best course to learn the basics of digital marketing and E commerce

创建者 Brandy P

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Nov 2, 2022

I really enjoyed the course. It was clear and rememorable.

Thank you

创建者 Manpreet S

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Oct 30, 2022

Very simple and easy to absorb the content with different formats.

创建者 Sarah F

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Oct 4, 2022

Takes sometime and dedication to get through but is easy to digest!

创建者 CHIEMELA C

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Oct 1, 2022

MAM VERY IMPRESSED WITH HOW RICH AND EDUCATING THIS COURSE HAS BEEN