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返回到 Foundations of Digital Marketing and E-commerce

学生对 Google 提供的 Foundations of Digital Marketing and E-commerce 的评价和反馈

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30,624 个评分

课程概述

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

热门审阅

VL

May 8, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

SS

Jun 10, 2023

This was a great introduction into the foundations of digital marketing. As someone who had no prior knowledge I feel I now have a great starting point to continue learning about digital marketing.

筛选依据：

2726 - Foundations of Digital Marketing and E-commerce 的 2750 个评论（共 7,123 个）

创建者 Ubaid A

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Mar 22, 2024

It was very smooth and professional learning environment.

创建者 Tania V

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Feb 25, 2024

Easy to understand subject matter and great presentation.

创建者 Maphathi M

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Feb 1, 2024

A guided course with instructions and real-life examples!

创建者 Anuradha P

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Dec 29, 2023

its good and contains deep overview information tutorial

创建者 Kanwal Q

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Sep 7, 2023

Best course I personally really like it very informative.

创建者 Afikile M

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Aug 23, 2023

This was a good course. I enjoyed to learn with Coursera!

创建者 Jumana A

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Aug 3, 2023

Insightful and engaging course content. Highly Recommend!

创建者 Kanade D

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Jul 25, 2023

covered all topics in this foundation course... Thank you

创建者 Aysel Z

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Jul 25, 2023

It was awesome. I'm so proud that I was given this chance

创建者 Rose O

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Jul 20, 2023

this is one of the most perfect course i have come across

创建者 Yayang F S P

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May 22, 2023

Very helpful in learning digital marketing and e-commerce

创建者 Judd K J

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May 10, 2023

I learned alot, great user interface and highly intuitive

创建者 Ismael B

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Apr 11, 2023

Got to learn alot about different career paths i can take

创建者 Ronak G

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Mar 19, 2023

To stay in market be with market

ECommerce is new market .

创建者 Filipe A

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Mar 11, 2023

This was too good and the instructor was really the best!

创建者 Suzanne C

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Feb 28, 2023

top super explication hate de poursuivre les autres cours

创建者 Maryam Z

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Dec 29, 2022

love the knowledge the teachers are great this helps alot

创建者 Manoj K

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Dec 29, 2022

amazing, gave me detailed knowledge of digital marketing

创建者 Erika C

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Dec 25, 2022

The course was digestible, engaging , applicable and fun!

创建者 Wendy F

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Oct 20, 2022

Clear, concise, and substantial without being too dense.

创建者 Misael S A

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Jun 22, 2022

Very suttle learning.

i would highly recomend this course.

创建者 MAGDA C U S

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Oct 16, 2025

Excelente curso, maneja un leguaje muy claro y amigable.

创建者 Ithan E A G

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Apr 7, 2025

Aprendes mucho y la metodología es increíblemente cómoda

创建者 Trương M H

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Jan 5, 2025

It's so easy to follow. Thanks for creating this course!

创建者 ashraf d

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Dec 17, 2024

أنا ممتن ليكم على الشرح الإحترافي لم أجده في أي مكان أخر