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返回到 Foundations of Digital Marketing and E-commerce

学生对 Google 提供的 Foundations of Digital Marketing and E-commerce 的评价和反馈

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30,624 个评分

课程概述

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

热门审阅

VL

May 8, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

SS

Jun 10, 2023

This was a great introduction into the foundations of digital marketing. As someone who had no prior knowledge I feel I now have a great starting point to continue learning about digital marketing.

筛选依据：

2751 - Foundations of Digital Marketing and E-commerce 的 2775 个评论（共 7,123 个）

创建者 Raghul M

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Dec 6, 2024

Truly Helpfull for my career. Thanks Google and Coursera

创建者 Shazia S

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Nov 21, 2024

this course is very informative regarding terminologies.

创建者 Taqi S

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Aug 23, 2024

Amazing overall of the digital marketing and e-commerce.

创建者 Deseree S

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Apr 18, 2024

Learned a lot from this course. This is really worth it.

创建者 Hafeez U R

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Apr 18, 2024

Excellent and in depth explanation of Digital Marketing.

创建者 Deivid B

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Apr 12, 2024

bien explicado solo me gustarian mas ejemplos practicos

创建者 Matthew M

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Mar 11, 2024

Absolutely loved it! Looking forward to the next course.

创建者 Rahmatullah

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Jan 29, 2024

that was a very useful and wonderful taking this course,

创建者 Precious R

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Nov 3, 2023

Loved this course very easy to follow and learned a lot.

创建者 samsoon n

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Aug 20, 2023

its helpful sea of learning for deserving people like me

创建者 habiba t

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Jul 22, 2023

Great course. very well defined. learnt so much from it.

创建者 Babak L

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Jun 20, 2023

It was detailed, well presented and motivational. Thanks

创建者 Muhammad D

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May 24, 2023

It was very good experience while learning this course.

创建者 Maria B

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May 15, 2023

ME PARECE UN EXCELENTE CURSO, MUY COMPLETO.

¡ ME ENCANTO!

创建者 Oluremi P

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May 6, 2023

Very flexible and easy to understand ,best decision ever

创建者 Syed A A

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Mar 23, 2023

The instructor should communicate concepts more easily.

创建者 carmen g f

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Feb 21, 2023

En un buen acercamiento al Digital y Ecommerce Marketing

创建者 Loice H

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Feb 8, 2023

This Course is life-changing. Thank you so much, Google.

创建者 Alessandro M

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Nov 24, 2022

Very good approach to fundamentals of Digital Marketing.

创建者 yahya a

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Nov 10, 2022

I have learnt a lot in this program.

5/5 from my side <3

创建者 Tooba B

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Oct 29, 2022

it was great learning from one of the massive platforms

创建者 priyeshi s

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Oct 19, 2022

Concepts are explained very nicely. Good for beginners.

创建者 I a S

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Oct 9, 2022

From zero experience to a strong foundation. Thank you!

创建者 Samuel J

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Sep 20, 2022

very good and efficient way of learning the foundations

创建者 Ayyaz R

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Sep 3, 2022

This is one of the best things you can do for you career