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返回到 Foundations of Digital Marketing and E-commerce

学生对 Google 提供的 Foundations of Digital Marketing and E-commerce 的评价和反馈

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30,603 个评分

课程概述

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

热门审阅

AG

Jun 19, 2022

thank you google for this course to know what is digital marketing , how it works , what are the definations to various tacts , various terms , types of marketing, marketing funnel and so much ...

MS

Feb 13, 2023

Absolutely perfect methodology in explaining every new concept. Would recommend this course to both beginners and people with some experience in SEO and/or e-commerce looking to bolster their skills.

筛选依据：

3101 - Foundations of Digital Marketing and E-commerce 的 3125 个评论（共 7,121 个）

创建者 Phuong T N

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Feb 27, 2024

easy to understand, engaging, and clear! great

创建者 Muhammad A

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Feb 12, 2024

Learned a lot. I found it beyond expectations.

创建者 Maria-Magdalena P

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Feb 8, 2024

Insightful, well structured and great examples

创建者 Katie E

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Nov 14, 2023

Very well informed and organized to understand

创建者 Sedy E K

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Jun 27, 2023

Great Help and Solid Content full of insights.

创建者 Mutabar S

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Mar 16, 2023

Amazing experience and excited I completed it!

创建者 Nabil I

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Dec 7, 2022

great course very organized and in point .good

创建者 Sasiwimon J

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Oct 14, 2022

Great and good decision to enroll this course

创建者 Kathi B M

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Oct 3, 2022

Easy to follow. I love the vocab at the end.

创建者 sunanya

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Oct 2, 2022

loved the course and the teacher was awesome.

创建者 deen m

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Sep 23, 2022

It is a engaging and easy to unerstand course

创建者 Zaina H

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Sep 5, 2022

extremely informative and thoughtful insights.

创建者 Adil N

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Aug 31, 2022

this is very good and very informative course

创建者 Rose L

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Aug 21, 2022

LOVELY COURSE. FULL OF LEARNING AND MOTIVATION

创建者 Narendra D

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Jun 26, 2022

I learned too many new things from this course

创建者 Lindsay B

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Nov 2, 2025

This was a great review of the basics for me!

创建者 Sandi D

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Sep 29, 2025

Extremely useful foundation and introduction.

创建者 Umer N

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Sep 2, 2025

An outstanding effort of coursera to guide us

创建者 SAMUEL G G

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Aug 12, 2025

Me pareció muy bueno el curso muy recomendado

创建者 Francisco B

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Aug 2, 2025

Extraordinario, agotador, pero extraordinario

创建者 Deleted A

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Mar 3, 2025

é um bom começo, me deu um norte...recomendo!

创建者 mohamad m

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Feb 9, 2025

Excelente, cumple con todo y es muy completo!

创建者 Pinyapat R (

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Jan 28, 2025

This is the good course for digital marketing

创建者 Bikrant A

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Dec 23, 2024

excellent course, will practise again n again

创建者 Khushbu G

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Aug 12, 2024

Excellent!! Learned lots of think. Thank you.