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返回到 Foundations of Digital Marketing and E-commerce

学生对 Google 提供的 Foundations of Digital Marketing and E-commerce 的评价和反馈

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30,603 个评分

课程概述

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

热门审阅

VL

May 8, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

AL

Jun 1, 2023

While I loved the course, I got slightly irritated with the speaker's pronunciation of the words "Important." I found it distracting, but otherwise she did great. The material was easy to digest.

筛选依据：

3251 - Foundations of Digital Marketing and E-commerce 的 3275 个评论（共 7,121 个）

创建者 Dennis J S B

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Jan 15, 2024

professionally structured and administered

创建者 Vishal K

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Nov 10, 2023

A good ice breaker for a marketing newbie.

创建者 Joy V

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Nov 3, 2023

Thorough and nice mix of quizzes and tests

创建者 Itumeleng M

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Sep 29, 2023

best online course ever to participate in.

创建者 Fari S

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Sep 22, 2023

The Best online learning site in the world

创建者 Shannon L

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Jul 21, 2023

Informative, engaging, and well-presented!

创建者 Uzoma P N

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Jul 20, 2023

IT WAS GREAT TEACHING MOMENT AND LEARNING.

创建者 Umang S

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Jul 7, 2023

Very helpful for those who are beginners .

创建者 Dipal H E

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May 13, 2023

The course was precise and fun to partake.

创建者 Emmanuel D

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May 11, 2023

Engaging and memorable learning experience

创建者 SAKTHI S A

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Apr 22, 2023

Awesome course contents offered by Google.

创建者 Kareema M

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Mar 29, 2023

Well explained and very easy to understand

创建者 ARUNACHALAM S

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Mar 6, 2023

it was excellent and so knowledgeable....

创建者 Igor H V

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Feb 19, 2023

Great course! I would highly recommend it.

创建者 Mohamed a

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Dec 29, 2022

this course is perfect course i learn more

创建者 bc190400333 M A G

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Dec 13, 2022

great course and great learning experience

创建者 tai l

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Oct 25, 2022

I absolutely appreciate this course 1 !!!

创建者 Sameeksha S

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Sep 18, 2022

It is a great learning for the begginers.

创建者 ARCHITA J

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Sep 10, 2022

got lot of knowledge and learn new things

创建者 Deon J

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Jul 18, 2022

Great content! easy to understand. Love it

创建者 Dr. U S

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Jun 28, 2022

Excellent Course with informative material

创建者 Raphael S

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Jun 5, 2022

very challenging course and it is worth it

创建者 Stare D

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Jun 1, 2022

Excellent material - very well presented!

创建者 Aditya J

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May 16, 2022

you will gain good foundational knowledge.

创建者 Pratham S C

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Oct 27, 2025

really this course is very helpful for me