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返回到 Foundations of Digital Marketing and E-commerce

学生对 Google 提供的 Foundations of Digital Marketing and E-commerce 的评价和反馈

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30,603 个评分

课程概述

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

热门审阅

VL

May 8, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

AL

Jun 1, 2023

While I loved the course, I got slightly irritated with the speaker's pronunciation of the words "Important." I found it distracting, but otherwise she did great. The material was easy to digest.

筛选依据：

3451 - Foundations of Digital Marketing and E-commerce 的 3475 个评论（共 7,121 个）

创建者 Mellisa Y

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Oct 8, 2024

I am learning alot! I love Coursera!!

创建者 Mohd A B A

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Oct 2, 2024

A lot of new informations. Very nice!

创建者 Hira S

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Aug 21, 2024

This was a great learning experience.

创建者 Sathyamoorthy K

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Apr 19, 2024

This is a great course for beginners.

创建者 Habiba k

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Feb 28, 2024

Got amazing opportunity and so much .

创建者 Philip C O

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Feb 23, 2024

well designed, inclusive, progressive

创建者 Juan A

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Jan 24, 2024

Amazing course full valuable lessons.

创建者 Kerry R K

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Nov 10, 2023

Love the organization and ease of use

创建者 Arhama S

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Oct 30, 2023

i have learned so much in this course

创建者 Ibrahim H

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Sep 22, 2023

A very practical and hands-on course.

创建者 A. S

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Aug 13, 2023

This was a great introductory course!

创建者 Ashutosh R

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Jul 1, 2023

its a fantastic course for beginners.

创建者 Star H

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Jun 19, 2023

Well presented, clear, and organized.

创建者 Kai M

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May 29, 2023

Very helpful and interesting content.

创建者 Ridwan l

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May 24, 2023

It was a fun and detailed experience.

创建者 Olga S

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May 18, 2023

Well-structured and motivative course

创建者 Muhammad A

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Mar 7, 2023

helpful and useful information gained

创建者 Awais A A

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Feb 18, 2023

This course is beyond my expectations

创建者 Edwin Y A

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Feb 2, 2023

Expands on broad marketing essentials

创建者 Audrey C

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Feb 2, 2023

Easy to follow and very knowledgeable

创建者 Pyero P

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Jan 12, 2023

It was super intersting and helpfull!

创建者 Marcus T M

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Dec 2, 2022

Good informative introductory course.

创建者 Humam A

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Dec 1, 2022

Excellent opportunity and experience!

创建者 Judy O

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Oct 31, 2022

Great Instructor and easy to follow!

创建者 Castor T

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Oct 20, 2022

Great course! Excited to learn more!