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返回到 Foundations of Digital Marketing and E-commerce

学生对 Google 提供的 Foundations of Digital Marketing and E-commerce 的评价和反馈

4.8
30,603 个评分

课程概述

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

热门审阅

VL

May 8, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

AL

Jun 1, 2023

While I loved the course, I got slightly irritated with the speaker's pronunciation of the words "Important." I found it distracting, but otherwise she did great. The material was easy to digest.

筛选依据:

3476 - Foundations of Digital Marketing and E-commerce 的 3500 个评论(共 7,120 个)

创建者 kamal k

Jul 4, 2022

Awesome platform for learning online.

创建者 Elizabeth Y A

Jun 29, 2022

I enjoyed every bit of it. Thank you.

创建者 Okoronkwo J

Aug 29, 2025

Very impactful and beginner friendly

创建者 Babar H

Jul 29, 2025

I love this course! Thank you Google

创建者 Abdul Q

Jul 18, 2025

most benefits and increase learnings

创建者 Un C

Jun 6, 2025

課程以簡潔語言表述,讓學生較易吸收,測試題目測試方式,都設計得非常好👍

创建者 SO H

Apr 29, 2025

very good explaination in each topic

创建者 PEDRO L D L F

Apr 29, 2025

uma otima ferramenta de aprendizagem

创建者 Abraham A

Feb 7, 2025

informacion muy dinamica y completa.

创建者 Ivan N

Jan 30, 2025

Well laid out and easy to follow....

创建者 Spyridon K

Jan 16, 2025

Instructor and content are amazing!!

创建者 Ramón E H R

Aug 20, 2024

Excellent Program. Highly recommend!

创建者 Eslam A

Jun 24, 2024

دورة ممتازة و تعزز من مفاهيم الإدراك

创建者 Vishnu S

May 31, 2024

Had a great knowledgeable experience

创建者 Muhammed S B

Feb 15, 2024

The best course for DM & E-Commerce.

创建者 Mohamed M M

Dec 15, 2023

outstanding course that help me alot

创建者 Mirna G H

Nov 2, 2023

highly recommend taking this course.

创建者 Oyetunde O

Nov 1, 2023

This is really great for a beginner.

创建者 Lydia N

Oct 1, 2023

Give it a try and thank me later :)!

创建者 Janessa A

Sep 12, 2023

CLEAR, CONCISE DISCUSSION ON TOPICS!

创建者 Jaeyong L (

Sep 4, 2023

great basic knowledgefor learning :)

创建者 Eduardo R

Aug 31, 2023

Excellent content and collaborators.

创建者 Allah N

Aug 17, 2023

very informtive, and helpful course.

创建者 mohammed a

Aug 16, 2023

nice go ahead thans for your efforts

创建者 amna a

Aug 6, 2023

Information is very simply explained