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返回到 Foundations of Digital Marketing and E-commerce

学生对 Google 提供的 Foundations of Digital Marketing and E-commerce 的评价和反馈

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30,603 个评分

课程概述

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

热门审阅

VL

May 8, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

AL

Jun 1, 2023

While I loved the course, I got slightly irritated with the speaker's pronunciation of the words "Important." I found it distracting, but otherwise she did great. The material was easy to digest.

筛选依据：

3501 - Foundations of Digital Marketing and E-commerce 的 3525 个评论（共 7,120 个）

创建者 Aditya S

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Aug 1, 2023

i really like this foundation course

创建者 Sowmya C L

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Jul 29, 2023

Very Informative and good instructor

创建者 Mohammed s

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Jul 28, 2023

احببتها جدا جدا هذه الدورة حقا رائعة

创建者 Toni K

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Jun 25, 2023

very informative and easy to follow.

创建者 Olalekan E

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Jun 21, 2023

best for all profession and business

创建者 Laiba W

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Jun 15, 2023

it was a very good experience for me

创建者 Victor J M

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May 29, 2023

Very informative. Great information.

创建者 ARIZ K P

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Apr 17, 2023

It is a very well structured course.

创建者 Abdul G K

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Mar 1, 2023

visual explanations were really good

创建者 AWIS K B A H

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Feb 25, 2023

The best course i've joined so far !

创建者 Ismail S

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Feb 4, 2023

A very good initiative for beginners

创建者 Wenying Z

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Jan 2, 2023

It is a excellent course! I love it!

创建者 ghazaleh g

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Jan 2, 2023

This course helped me a lot. Thanks.

创建者 Linda M

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Dec 13, 2022

Tiis is a great introduction course.

创建者 Soumik H

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Nov 29, 2022

I am so happy its an amazing course.

创建者 Gershwin L

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Nov 27, 2022

very informative and easy to follow.

创建者 Gentrix O

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Nov 17, 2022

Well researched and very informative

创建者 Raouf B A

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Nov 17, 2022

Amazing, simple and very instructful

创建者 Anbu s k s

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Oct 8, 2022

thank ypu for the good opportunites

创建者 UMAR Z

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Sep 25, 2022

A Great Course For Career Growth!!!

创建者 Zineb A b l

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Sep 16, 2022

Good formation

it helped me a lot!

创建者 Tran T L

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Jul 14, 2022

A lot of skill for digital marketing

创建者 Patricia P

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Jun 10, 2022

Pretty good content in short videos.

创建者 Muhammad M

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Jun 10, 2022

very informative, easy to understand

创建者 Deleted A

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Oct 25, 2025

It was pleasure to learn new things