Chevron Left
返回到 Foundations of Digital Marketing and E-commerce

学生对 Google 提供的 Foundations of Digital Marketing and E-commerce 的评价和反馈

4.8
星
30,603 个评分

课程概述

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

热门审阅

VL

May 8, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

AL

Jun 1, 2023

While I loved the course, I got slightly irritated with the speaker's pronunciation of the words "Important." I found it distracting, but otherwise she did great. The material was easy to digest.

筛选依据：

3576 - Foundations of Digital Marketing and E-commerce 的 3600 个评论（共 7,120 个）

创建者 Arti K

•

Aug 28, 2024

great explanation of every concept

创建者 Daniel M O

•

Aug 27, 2024

buen curso atrapante y emocionalte

创建者 Bernella V

•

Jun 17, 2024

everything was easy to understand.

创建者 Roberto S

•

Apr 28, 2024

Excelente curso 100 % recomendable

创建者 Blossom I

•

Apr 19, 2024

I loved it, it was very beneficial

创建者 Nitika

•

Feb 19, 2024

Very helpful and meaningful course

创建者 Marta A

•

Jan 14, 2024

well structured and really helpful

创建者 Rick D

•

Dec 1, 2023

Great start to this 6 month course

创建者 Moses M

•

Nov 14, 2023

Excellent and well detailed course

创建者 menna A

•

Nov 9, 2023

الكورس غير مترجم الي اللغه العربيه

创建者 Xavier B

•

Oct 10, 2023

Thank you Google this was amazing!

创建者 Joseph D (

•

Oct 3, 2023

It's a great, step by step course.

创建者 laura h v

•

Sep 19, 2023

excelente y muy fácil de digerir !

创建者 Tim N

•

Aug 22, 2023

very manageable entry level course

创建者 nidhi m

•

Jul 24, 2023

Great course for digital marketing

创建者 Palak S

•

Jul 22, 2023

very informative even for freshers

创建者 Charne

•

Jun 14, 2023

I had the best experience ever!!!

创建者 MARIA C

•

Apr 25, 2023

I really understood what I studied

创建者 Yamen D

•

Apr 5, 2023

Great , i am thanksfull to google

创建者 Pragadeesh

•

Mar 30, 2023

the overall experience was awesome

创建者 Muhammad A

•

Mar 11, 2023

Thank you so much for this course.

创建者 Moses J O

•

Feb 13, 2023

I loved so much the course, great!

创建者 Sandra N

•

Jan 28, 2023

Absolutely helpful and insightful!

创建者 MOHAMED A A M

•

Dec 21, 2022

great Course and helpful teacher .

创建者 Michelle P

•

Dec 11, 2022

Great start & overview of industry