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返回到 Foundations of Digital Marketing and E-commerce

学生对 Google 提供的 Foundations of Digital Marketing and E-commerce 的评价和反馈

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30,603 个评分

课程概述

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

热门审阅

VL

May 8, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

AL

Jun 1, 2023

While I loved the course, I got slightly irritated with the speaker's pronunciation of the words "Important." I found it distracting, but otherwise she did great. The material was easy to digest.

筛选依据：

3651 - Foundations of Digital Marketing and E-commerce 的 3675 个评论（共 7,121 个）

创建者 Ubaidullah S

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Sep 19, 2022

I learned a lot from this course

创建者 Savita B

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Jul 11, 2022

Very informative and insightful!

创建者 Prisca B

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Jun 28, 2022

Top j'ai vraiment beaucoup appris

创建者 Abel D G

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Oct 23, 2025

Excelente la formación impartida

创建者 Anis M O A

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Jul 21, 2025

شكرا لكم . واتمنى التوفيق للجميع

创建者 Stephanie L

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May 15, 2025

I learned so much, and i enjoyed

创建者 Ana M G O

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Mar 24, 2025

muy completo y claro de entender

创建者 Relish S

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Mar 14, 2025

it's good work . thanks for all

创建者 thais s b

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Mar 8, 2025

Ótimo curso, muitos ensinamentos

创建者 Abhisek C

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Feb 23, 2025

Great learning from best mentors

创建者 MUHAMMAD M B M

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Feb 5, 2025

very nice and useful information

创建者 Ellie N

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Jan 14, 2025

very informative and interactive

创建者 Ranjeet k

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Nov 20, 2024

Great Course Videos and Glossary

创建者 ifeoma o

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Nov 14, 2024

This course was super insightful

创建者 Kelam A A

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Nov 12, 2024

muy completo y facil de entender

创建者 Sumera T

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Oct 9, 2024

I learned a lot from this course

创建者 Deleted A

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Jun 10, 2024

great!! it is easy to understand

创建者 Maria L M

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May 30, 2024

i have gain additional knowledge

创建者 Maria J A E

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May 2, 2024

Very informative Basic knowledge

创建者 Smriti U

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Apr 24, 2024

Excellent course for beginners!!

创建者 Svitlana V

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Apr 21, 2024

very informative and interesting

创建者 LINA O

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Apr 14, 2024

Great course! Thank you so much!

创建者 Asmae O

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Mar 21, 2024

Everyone should take this course

创建者 Katerina B

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Feb 26, 2024

That was very helpful and useful

创建者 Khalid Y

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Dec 14, 2023

Great course. Thank you so much!