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返回到 Foundations of Digital Marketing and E-commerce

学生对 Google 提供的 Foundations of Digital Marketing and E-commerce 的评价和反馈

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30,575 个评分

课程概述

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

热门审阅

VL

May 8, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

AL

Jun 1, 2023

While I loved the course, I got slightly irritated with the speaker's pronunciation of the words "Important." I found it distracting, but otherwise she did great. The material was easy to digest.

筛选依据：

3676 - Foundations of Digital Marketing and E-commerce 的 3700 个评论（共 7,120 个）

创建者 Monica J G

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Dec 11, 2023

its wonderfull learn in this way

创建者 Suzanna F

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Nov 1, 2023

Great intro to digital marketing

创建者 Obinna A I ( F H

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Oct 19, 2023

An awesome course to start with.

创建者 Jennifer B

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Oct 10, 2023

Great intro and I learned a lot.

创建者 Thuy N

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Sep 15, 2023

Very helpful, easy to understand

创建者 Nur J M

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Sep 13, 2023

I’m so thankful for this course.

创建者 Vanessa q

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Aug 9, 2023

Very informative and Educational

创建者 popping u

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Jul 19, 2023

very informative, and exciting!

创建者 Rizwan N

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Jul 11, 2023

Excellent learning & experience

创建者 Gday L

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Jun 12, 2023

i am still hungry to learn more.

创建者 Devon L

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May 10, 2023

Great information, very valuable

创建者 carlo m

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Mar 8, 2023

Great course, super interesting!

创建者 Dandy K

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Mar 5, 2023

im so satisfied with this course

创建者 Charles G

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Mar 1, 2023

Great course, really enjoyed it.

创建者 ERNESTO S

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Nov 23, 2022

Excellent. I learned new things.

创建者 Majid K

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Oct 27, 2022

The best course offer by Google

创建者 Claudia P

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Oct 4, 2022

Contain all the basics and more!

创建者 MUHAMMAD S K

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Sep 30, 2022

Very usefull classes, i like it

创建者 Kevin J M

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Sep 29, 2022

Very good insights on the topic

创建者 Zaheer H

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Sep 17, 2022

Best Course, easy to understand

创建者 Eyab M

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Sep 3, 2022

Good time with great information

创建者 gita w

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Aug 7, 2022

the best place to study properly

创建者 Sandeep D

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Jul 17, 2022

Superb start of 7 course journey

创建者 Alex A

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Jun 29, 2022

Excelente Material y contenidos.

创建者 Carlos U

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Jun 24, 2022

Excellent and sinmpler to follow