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返回到 Foundations of Digital Marketing and E-commerce

学生对 Google 提供的 Foundations of Digital Marketing and E-commerce 的评价和反馈

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30,603 个评分

课程概述

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

热门审阅

VL

May 8, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

AL

Jun 1, 2023

While I loved the course, I got slightly irritated with the speaker's pronunciation of the words "Important." I found it distracting, but otherwise she did great. The material was easy to digest.

筛选依据：

3776 - Foundations of Digital Marketing and E-commerce 的 3800 个评论（共 7,121 个）

创建者 Muhammad R

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Sep 21, 2023

This course is very intersting

创建者 Israel “ P

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Sep 21, 2023

The course is really worth it.

创建者 chinthaka w

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Sep 12, 2023

enjoy the course good learning

创建者 Raja N R K

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Sep 1, 2023

thank you for this opportunity

创建者 Melanie F

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Aug 30, 2023

Excellent introduction course!

创建者 Sujith S

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Jul 25, 2023

Surely, Its Good For beginners

创建者 Kristin G

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Jun 20, 2023

Very informative and engaging!

创建者 Briana E

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May 22, 2023

Very educational and hands on.

创建者 Amanda C

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Apr 29, 2023

Very good introduction course.

创建者 Belch C

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Mar 30, 2023

GREAT COURSE, VERY INSIGHTFUL!

创建者 Mohd A N M T

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Feb 14, 2023

Very good course for beginner.

创建者 Ikbol A

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Feb 12, 2023

Great job for beginner course.

创建者 Beatriz G O

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Feb 5, 2023

Excelente Curso, muy completo.

创建者 Dr. V K S G

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Jan 23, 2023

excellent teachers and content

创建者 Rubalavanya R

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Jan 8, 2023

core to the point , no boredom

创建者 Gabriela H

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Dec 25, 2022

Love this introductory course.

创建者 Sean T

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Dec 8, 2022

Best course I have ever taken!

创建者 Saranya

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Nov 23, 2022

Thanks for improving our skill

创建者 Ching L Y

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Nov 3, 2022

learned a lot of new knowledge

创建者 Ricky L

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Nov 3, 2022

great and well designed course

创建者 Ahmed H

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Nov 1, 2022

really engaging and supporting

创建者 Deleted A

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Oct 30, 2022

I enjoyed every minute of it.

创建者 Mylcah A

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Oct 24, 2022

I will give this course a 5/5

创建者 Srimoyee C

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Oct 6, 2022

well explained/good lectures.

创建者 Samadhan J

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Oct 4, 2022

Its great Learning experience