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返回到 Foundations of Digital Marketing and E-commerce

学生对 Google 提供的 Foundations of Digital Marketing and E-commerce 的评价和反馈

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30,603 个评分

课程概述

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

热门审阅

VL

May 8, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

AL

Jun 1, 2023

While I loved the course, I got slightly irritated with the speaker's pronunciation of the words "Important." I found it distracting, but otherwise she did great. The material was easy to digest.

筛选依据：

3801 - Foundations of Digital Marketing and E-commerce 的 3825 个评论（共 7,120 个）

创建者 Anam N

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Jul 7, 2022

learning and accessible course

创建者 Rahila A k

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Oct 25, 2025

Awesome , A one , Outstanding

创建者 Pandya D M

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Aug 14, 2025

this is very help full for me

创建者 Mahreen F

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Aug 2, 2025

It's Soo good and explanatory

创建者 MARIA G P A

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Jul 30, 2025

Me pareció un buen curso 👌🏻

创建者 Sawaiba T

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Jun 14, 2025

it is very informative course

创建者 Siyona B

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Jun 14, 2025

very informative and engaging

创建者 Wajiha

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Jun 6, 2025

i am very excited i'm so glad

创建者 Cristina G E

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May 16, 2025

muy claro y super entendible!

创建者 Keshav K

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Mar 22, 2025

its helped in getting placed.

创建者 Fernanda A S

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Feb 25, 2025

grate course, I learned a lot

创建者 Kseniia N

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Jan 1, 2025

Дякую за можливість навчатися

创建者 Luis F D S

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Dec 31, 2024

Excelente contenido y tutores

创建者 Hamza a

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Nov 12, 2024

Good . Thank you Orange Maroc

创建者 BETELHEM E

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Aug 22, 2024

Ireally fuond it very helpful

创建者 Fara F

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Aug 21, 2024

Fantastic! I learned so much.

创建者 Nico M

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Jun 19, 2024

Muy buen curso, muy completo!

创建者 Edgar B

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Jun 1, 2024

Easy pace and great teaching.

创建者 Ambika S

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Jun 1, 2024

It was very beneficial course

创建者 Zane S - R

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Mar 2, 2024

Loved the way it is built up.

创建者 Fatimah A

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Dec 11, 2023

This course was an eye opener

创建者 Idayat S

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Nov 24, 2023

Detailed and simple to follow

创建者 Kristal K

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Nov 1, 2023

Very practical and engaging..

创建者 Yuangqi K

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Oct 25, 2023

Very detailed and fun course!