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返回到 Foundations of Digital Marketing and E-commerce

学生对 Google 提供的 Foundations of Digital Marketing and E-commerce 的评价和反馈

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30,575 个评分

课程概述

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

热门审阅

VL

May 8, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

AL

Jun 1, 2023

While I loved the course, I got slightly irritated with the speaker's pronunciation of the words "Important." I found it distracting, but otherwise she did great. The material was easy to digest.

筛选依据：

3826 - Foundations of Digital Marketing and E-commerce 的 3850 个评论（共 7,120 个）

创建者 Alvaro M

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Oct 14, 2023

Everything smooth and clear!!

创建者 Rawdaa O

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Sep 13, 2023

very simple and easy to learn

创建者 Ayat k

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Sep 3, 2023

Great and outstanding course.

创建者 Luna L P

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Aug 3, 2023

Clear and direct to the point

创建者 Umair A

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Aug 3, 2023

learned alot from this course

创建者 rajeev j

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Jul 19, 2023

Excellent learning experience

创建者 Sadat U O

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Jul 11, 2023

very educative and insightful

创建者 Jan O

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Jun 23, 2023

Really useful and fun course!

创建者 hammad f

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Jun 12, 2023

The course is too informative

创建者 MD S

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Jun 6, 2023

Data Driven Marketing Content

创建者 Derrick A

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Jun 6, 2023

very supportive and inspiring

创建者 Kexin X

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Apr 18, 2023

really interesting the course

创建者 Khaleel R

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Mar 30, 2023

Its great knowledge platform.

创建者 Lori F

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Mar 27, 2023

Great class, very informative

创建者 Richa R

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Mar 19, 2023

Amazing learning experience!!

创建者 Muhammad i k

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Mar 12, 2023

interesting and easy to learn

创建者 Hamza R .

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Mar 1, 2023

Excellent learning experience

创建者 Buena N

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Feb 6, 2023

I like the flow of the course

创建者 RITHANYA M

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Jan 23, 2023

very much usefull in learning

创建者 Ganesh A

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Jan 10, 2023

this is amazing good start!!

创建者 Ahmed S

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Dec 27, 2022

LoVe The Way They Teach ...!!

创建者 Yus A G

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Dec 12, 2022

This course is very powerfull

创建者 Shoaib A

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Nov 18, 2022

An Amazing Learning Journey!

创建者 tauqeer a

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Nov 14, 2022

ultimately recommended course

创建者 Rimsha J

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Nov 14, 2022

It was an amazing experience