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返回到 Foundations of Digital Marketing and E-commerce

学生对 Google 提供的 Foundations of Digital Marketing and E-commerce 的评价和反馈

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30,575 个评分

课程概述

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

热门审阅

VL

May 8, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

AL

Jun 1, 2023

While I loved the course, I got slightly irritated with the speaker's pronunciation of the words "Important." I found it distracting, but otherwise she did great. The material was easy to digest.

筛选依据：

3851 - Foundations of Digital Marketing and E-commerce 的 3875 个评论（共 7,120 个）

创建者 Talha I

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Nov 13, 2022

Perfect for Digital Marketing

创建者 Amar S

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Nov 8, 2022

superb and very knowledgeable

创建者 Sadia A

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Oct 31, 2022

Amazing course. thanks Google

创建者 Zinhle M

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Sep 30, 2022

I need the certificate please

创建者 Peace E

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Sep 4, 2022

Very educative and empowering

创建者 Thammana N

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Aug 28, 2022

very intresting and excellent

创建者 Adheena E S

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Aug 22, 2022

This was a wonderfull course.

创建者 Ciera V

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Aug 16, 2022

It was a great first course.

创建者 Ronnie F

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Aug 3, 2022

Very thorough and informative

创建者 SHERWIN D

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May 9, 2022

Well explained and in detail.

创建者 Axel V

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Nov 24, 2025

Exelente, mucho aprendizaje.

创建者 Melissa a e

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Mar 22, 2025

Muy buen curso y actualizado

创建者 Daniel F

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Jan 15, 2025

Excelente 100 % recomendable

创建者 Jerry S

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Nov 18, 2024

The course is very very good

创建者 Курманаева А Д

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Nov 13, 2024

Очень хороший и поучительный

创建者 MohAzeem

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Oct 25, 2024

I've got vast new knowledges

创建者 Nikhil B

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Sep 20, 2024

awesome certification course

创建者 Arturo M

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Sep 11, 2024

Maravilloso y super práctico

创建者 Humberto C

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Aug 23, 2024

Was streamlined and helpful.

创建者 Jeremiah D C

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Jul 30, 2024

So much to learn. Thank you!

创建者 Shivangi S

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Jun 17, 2024

Thank you for the experience

创建者 Nikhil K

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May 19, 2024

Very helpful and informative

创建者 Deepika S

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Feb 16, 2024

it is very useful for my job

创建者 Adeleke O

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Nov 20, 2023

The facilitator is awesome !