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返回到 Foundations of Digital Marketing and E-commerce

学生对 Google 提供的 Foundations of Digital Marketing and E-commerce 的评价和反馈

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30,575 个评分

课程概述

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

热门审阅

VL

May 8, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

AL

Jun 1, 2023

While I loved the course, I got slightly irritated with the speaker's pronunciation of the words "Important." I found it distracting, but otherwise she did great. The material was easy to digest.

筛选依据：

3901 - Foundations of Digital Marketing and E-commerce 的 3925 个评论（共 7,120 个）

创建者 Earlynn B

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Jun 16, 2022

It was an informative course

创建者 Mihnea F C

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Nov 13, 2025

very useful and interesting

创建者 Rana M R

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Sep 3, 2025

Good Data for Beginer Level

创建者 Malaika

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Aug 3, 2025

GREAT AND AMAZIING PLATFORM

创建者 Raifa A

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Jul 29, 2025

Sangat ringkas dan efisien.

创建者 MARIELA G C

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Jun 26, 2025

Es increíble me gusto mucho

创建者 Poorni N

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Jun 22, 2025

not getting my certificate.

创建者 Vasanth R

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May 20, 2025

Very nice and useful course

创建者 Sony D

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Feb 8, 2025

Good, helpful, outstanding,

创建者 Aiden Y

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Jan 29, 2025

This course is recommended!

创建者 Shehzad H

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Jan 17, 2025

0utstanding well explained.

创建者 laura v p

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Nov 25, 2024

muy buen curso para iniciar

创建者 Anudeep V

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Oct 20, 2024

love this foundation course

创建者 Mustansar G

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Oct 7, 2024

This course is very helpful

创建者 Badria A

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Sep 8, 2024

thanks you i enjoy learning

创建者 Ali Q

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Sep 6, 2024

Thats great thankyou google

创建者 João C P

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Sep 4, 2024

Este curso é uma maravilha!

创建者 Qammar S

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Aug 21, 2024

Good content for beginners.

创建者 Carol N S

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Aug 2, 2024

Muy completo, aprendí mucho

创建者 maria p

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Jul 25, 2024

Muy interesante y didactico

创建者 Ekemini O

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Jul 17, 2024

Amazing learning experience

创建者 Joseph C

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Jun 11, 2024

Simply fantastic teachings.

创建者 zhensheng x

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Jun 1, 2024

perfect studying experience

创建者 Furqan A S

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Mar 23, 2024

Great Learning Experience!

创建者 Yashika B

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Mar 11, 2024

Thankyou so much Coursera!!