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返回到 Foundations of Digital Marketing and E-commerce

学生对 Google 提供的 Foundations of Digital Marketing and E-commerce 的评价和反馈

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30,575 个评分

课程概述

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

热门审阅

VL

May 8, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

AL

Jun 1, 2023

While I loved the course, I got slightly irritated with the speaker's pronunciation of the words "Important." I found it distracting, but otherwise she did great. The material was easy to digest.

筛选依据：

3976 - Foundations of Digital Marketing and E-commerce 的 4000 个评论（共 7,120 个）

创建者 M N F

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Jun 30, 2024

awesome and worth material

创建者 The S S

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May 13, 2024

Awesome Informative course

创建者 Yeebyo G

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May 10, 2024

It was a leap to marketing

创建者 Lisa R

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Feb 15, 2024

It is a very great program

创建者 Ishaan S

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Feb 2, 2024

It was a wonderful course!

创建者 Hunain A J

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Dec 21, 2023

Having a great experience!

创建者 Vijendra m

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Oct 30, 2023

best thing for your growth

创建者 Abdul L

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Oct 22, 2023

ultimate learning solution

创建者 Sujan

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Oct 5, 2023

Great learning opportunity

创建者 Hicham E

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Sep 29, 2023

A really beneficial course

创建者 Scott M

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Aug 28, 2023

information

presented

good

创建者 Ana T

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Aug 22, 2023

Very interesting learning!

创建者 Luis V

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Aug 18, 2023

Great foundational course!

创建者 Katy E

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Aug 12, 2023

Muy until

y bien explicado

创建者 brian “ b

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Jul 27, 2023

love it very knowledgeable

创建者 Amna J

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Jun 19, 2023

Great learning experience!

创建者 Julius C

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May 16, 2023

the best program ever woow

创建者 ahmad a

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Jan 9, 2023

I loved it . It is great .

创建者 Sagnik B

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Nov 3, 2022

Great learning experience!

创建者 VISHNUVARTHAN V

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Oct 23, 2022

excellent teaching method

创建者 Moustafa A

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Jun 26, 2022

nice course for begganers

创建者 Shibi S

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Nov 19, 2025

good and effective course

创建者 FIORELLA J G E

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Oct 1, 2025

se aprende mucho me gusta

创建者 MANISHA B

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Sep 27, 2025

good course for beginners

创建者 KAMILA C D F

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Aug 4, 2025

Kamila Caetano de Freitas