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返回到 Foundations of Digital Marketing and E-commerce

学生对 Google 提供的 Foundations of Digital Marketing and E-commerce 的评价和反馈

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30,575 个评分

课程概述

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

热门审阅

VL

May 8, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

AL

Jun 1, 2023

While I loved the course, I got slightly irritated with the speaker's pronunciation of the words "Important." I found it distracting, but otherwise she did great. The material was easy to digest.

筛选依据：

4001 - Foundations of Digital Marketing and E-commerce 的 4025 个评论（共 7,120 个）

创建者 Rahul C

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Jul 15, 2025

best course for marketing

创建者 CICERA T D S C

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May 21, 2025

Estou aprendendo bastante

创建者 Sarahk A

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Apr 27, 2025

great course, almost done

创建者 Tam T

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Mar 25, 2025

It's interesting to learn

创建者 Mohammed A

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Feb 15, 2025

Best course for begineers

创建者 Aarav

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Feb 14, 2025

Good Course for Beginners

创建者 Md S A

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Jan 29, 2025

its a very benifit course

创建者 Rahi R

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Jan 28, 2025

best course for marketing

创建者 waiphone t

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Jan 23, 2025

cannot verify my passport

创建者 João P S

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Jan 19, 2025

Top! Experiência incrível

创建者 Dié N

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Dec 3, 2024

le cours est intéressant.

创建者 DARWIN D B C

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Nov 29, 2024

excelente, aprendí mucho!

创建者 Mathuli N

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Oct 15, 2024

It was quite informative.

创建者 Sazzad H

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Sep 20, 2024

yytyrrerrer4rththrthrttrh

创建者 Anees A S

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Sep 17, 2024

Great Foundational Course

创建者 Sreekanth B

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Aug 13, 2024

Excellent course content.

创建者 Rehmat u

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Aug 7, 2024

wow super way of teaching

创建者 Gito A

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Jul 16, 2024

A very outstanding course

创建者 Hussein S

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May 19, 2024

Great foundational course

创建者 Shae L

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Mar 20, 2024

amazing well put together

创建者 Danny L R

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Feb 23, 2024

Amazing and user friendly

创建者 Kerilyn B

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Jan 30, 2024

this is very informative

创建者 ZAHER A A

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Jan 15, 2024

I am very grateful to you

创建者 Yilanith L R P

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Nov 30, 2023

Genial, 100% recomendado.