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返回到 Foundations of Digital Marketing and E-commerce

学生对 Google 提供的 Foundations of Digital Marketing and E-commerce 的评价和反馈

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30,575 个评分

课程概述

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

热门审阅

VL

May 8, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

MK

Oct 17, 2022

i​t was a wonderful journey and super excited to learn next step. the way of teaching is too the point and simple one can easily understand the basics of digital marketing without having knowledge.

筛选依据：

4626 - Foundations of Digital Marketing and E-commerce 的 4650 个评论（共 7,120 个）

创建者 ROSHNI D H

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Jan 8, 2023

VERY GOOD COURSE

创建者 Hemanth N

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Jan 3, 2023

i simply like it

创建者 Dogukan ü

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Jan 2, 2023

Excellent intro.

创建者 Ampouala A

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Dec 29, 2022

just amazing....

创建者 Isaac O T

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Dec 29, 2022

Great Experience

创建者 naveed i

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Dec 26, 2022

excellent course

创建者 Lala S

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Dec 24, 2022

very good course

创建者 Aniq R

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Dec 17, 2022

OUTSTOUTSTANDING

创建者 Mohammad H

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Dec 12, 2022

Very informative

创建者 Tasneem E

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Dec 3, 2022

Very informative

创建者 enes t

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Nov 28, 2022

thanh you google

创建者 Muhammad A

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Nov 28, 2022

Excellent course

创建者 VIOLET, S E

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Nov 24, 2022

REALLY BENEFITED

创建者 Avipsa S

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Nov 21, 2022

great experience

创建者 Lim J

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Nov 12, 2022

very informative

创建者 Saad N

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Nov 10, 2022

very informative

创建者 Manoj K A

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Nov 10, 2022

Brilliant course

创建者 Sai G

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Nov 9, 2022

It's best course

创建者 MOCH L M

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Oct 22, 2022

sangat membantu

创建者 Elisa B

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Oct 20, 2022

RReally usefull!

创建者 Joelezob L

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Oct 20, 2022

Very insightful

创建者 Yasir A A

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Oct 14, 2022

usefull courses

创建者 Mazen M

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Oct 1, 2022

Very informative

创建者 Margy M

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Sep 25, 2022

Awesome course!

创建者 Shaji p

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Sep 24, 2022

awesome modules