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返回到 Foundations of Digital Marketing and E-commerce

学生对 Google 提供的 Foundations of Digital Marketing and E-commerce 的评价和反馈

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课程概述

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

热门审阅

VL

May 8, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

MK

Oct 17, 2022

i​t was a wonderful journey and super excited to learn next step. the way of teaching is too the point and simple one can easily understand the basics of digital marketing without having knowledge.

筛选依据：

4701 - Foundations of Digital Marketing and E-commerce 的 4725 个评论（共 7,120 个）

创建者 Chike-Nwosu C C

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Aug 19, 2024

I'm so grateful

创建者 Pankaj K

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Aug 18, 2024

Really helpful.

创建者 Christian O

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Aug 15, 2024

VERY INSIGHTFUL

创建者 AMAN K

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Aug 10, 2024

good for future

创建者 Đỗ T T N

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Aug 8, 2024

Nice, very good

创建者 Zuchra L

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Aug 2, 2024

everything good

创建者 Allissa M B

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Jul 22, 2024

I love Coursera

创建者 Faber E M D

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Jul 1, 2024

Excelente curso

创建者 Anitah L

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May 3, 2024

I'm so grateful

创建者 bryan d j c e

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Apr 26, 2024

EXCELENTE CURSO

创建者 Cesar M

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Apr 4, 2024

Great learning!

创建者 Vinicius L

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Feb 10, 2024

Great course!!!

创建者 Saeed A

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Feb 10, 2024

Good Experience

创建者 James R

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Feb 8, 2024

Excelente curso

创建者 karim b

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Dec 2, 2023

Best cours ever

创建者 Matthew K

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Nov 28, 2023

Great knowledge

创建者 Sana S

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Nov 1, 2023

Best Experience

创建者 OuLasri A

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Oct 21, 2023

Great Experince

创建者 Sakthi P M

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Oct 4, 2023

Amazing course!

创建者 Paola L

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Oct 3, 2023

Very insightful

创建者 Leady Y W

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Sep 25, 2023

thank u so much

创建者 sergio e o

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Aug 23, 2023

excelente curso

创建者 Amgad A

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Aug 20, 2023

amazing service

创建者 Salwa B

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Aug 15, 2023

IT WAS AMAZING!

创建者 Rachel B

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Jul 21, 2023

Great learning!