Chevron Left
返回到 Foundations of Digital Marketing and E-commerce

学生对 Google 提供的 Foundations of Digital Marketing and E-commerce 的评价和反馈

4.8
星
30,575 个评分

课程概述

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

热门审阅

VL

May 8, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

MK

Oct 17, 2022

i​t was a wonderful journey and super excited to learn next step. the way of teaching is too the point and simple one can easily understand the basics of digital marketing without having knowledge.

筛选依据：

4901 - Foundations of Digital Marketing and E-commerce 的 4925 个评论（共 7,119 个）

创建者 Duha A a

•

Feb 14, 2023

good coursera

创建者 Sylvester M

•

Feb 11, 2023

it was great.

创建者 Ruei-Syuan C (

•

Feb 5, 2023

That's great!

创建者 Loovens T

•

Feb 2, 2023

Great course.

创建者 Charles M

•

Jan 20, 2023

Great course!

创建者 Scott S

•

Jan 10, 2023

Great course!

创建者 YOUSSOUF B

•

Dec 25, 2022

great content

创建者 XLMAXI M

•

Dec 22, 2022

very good job

创建者 Zeeshan A

•

Dec 21, 2022

It's amazing.

创建者 PRECIOUS E

•

Dec 11, 2022

fast to learn

创建者 REAL I S

•

Nov 5, 2022

Thanks Google

创建者 Laurel J

•

Nov 1, 2022

Great course!

创建者 ADITYA P

•

Oct 6, 2022

great course

创建者 TY M

•

Sep 27, 2022

BEST COURSE!

创建者 gun h

•

Sep 9, 2022

Great intro.

创建者 khubaib a

•

Aug 7, 2022

Very helpfull

创建者 Subhojeet G

•

Jul 31, 2022

easy to learn

创建者 Alfred S A

•

Jul 4, 2022

nice course!

创建者 Chioma N

•

Jun 2, 2022

i learnt alot

创建者 Dhairyashil P

•

May 8, 2022

Very Good one

创建者 PONIMAN T

•

Dec 11, 2025

Sangat Bagus

创建者 Jessica P P C

•

Dec 9, 2025

es muy bueno

创建者 Ayesha A

•

Nov 29, 2025

its soo good

创建者 Thapani I

•

Nov 13, 2025

use too hard

创建者 Edgar F

•

Nov 4, 2025

Great intro!