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返回到 Foundations of Digital Marketing and E-commerce

学生对 Google 提供的 Foundations of Digital Marketing and E-commerce 的评价和反馈

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30,575 个评分

课程概述

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

热门审阅

VL

May 8, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

MK

Oct 17, 2022

i​t was a wonderful journey and super excited to learn next step. the way of teaching is too the point and simple one can easily understand the basics of digital marketing without having knowledge.

筛选依据：

5051 - Foundations of Digital Marketing and E-commerce 的 5075 个评论（共 7,119 个）

创建者 Sylverlyn M

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May 26, 2022

great course

创建者 Damanbha M

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Dec 8, 2025

Certificate

创建者 Gustavo S B

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Oct 16, 2025

achei legal

创建者 Balaji R

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Sep 26, 2025

Recommended

创建者 Sameer A

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Sep 24, 2025

nice course

创建者 Alisha R

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Aug 17, 2025

Best course

创建者 Esha R B

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Aug 14, 2025

nice course

创建者 TALISSON W D S B

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Aug 4, 2025

bom e legal

创建者 Rishabh T

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Jul 29, 2025

good course

创建者 Kunal l

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Jul 24, 2025

its helpful

创建者 Vivek P

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Jul 23, 2025

Good Course

创建者 jyothish

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Jun 23, 2025

Nice Course

创建者 Silvano J T

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Jun 20, 2025

super fixe!

创建者 Faryal n

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May 29, 2025

It Was Good

创建者 FATİH O

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May 16, 2025

Good course

创建者 Augusto V

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May 15, 2025

ÓTIMO CURSO

创建者 chilson m

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Apr 26, 2025

well taught

创建者 G n

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Apr 4, 2025

very useful

创建者 Arvind S

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Mar 10, 2025

it was good

创建者 M s a e s

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Mar 9, 2025

دوره ممتازة

创建者 Fabricio S

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Mar 7, 2025

super bueno

创建者 Mufti A P

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Mar 6, 2025

Keep it up!

创建者 Naveen V

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Feb 27, 2025

nice course

创建者 Jacobo B

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Feb 27, 2025

Lo disfrute

创建者 Osman M

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Feb 25, 2025

Exceptional