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返回到 Foundations of Digital Marketing and E-commerce

学生对 Google 提供的 Foundations of Digital Marketing and E-commerce 的评价和反馈

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课程概述

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

热门审阅

VL

May 8, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

AS

Oct 11, 2022

I e​njoyed every chapter of the course. The instructor is very clear and explains everything well, so you get to follow throughout even if you didn't have any prior knowledge of digital marketing.

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5226 - Foundations of Digital Marketing and E-commerce 的 5250 个评论（共 7,118 个）

创建者 GEORGIA K

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Aug 16, 2022

Thank you!

创建者 daniel r

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Aug 12, 2022

Muy bueno.

创建者 Igor V

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Jul 22, 2022

Excellent!

创建者 Vivek P

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Jun 6, 2022

Nice Start

创建者 Francisco C M d P

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Dec 18, 2025

Incrível!

创建者 JOAB M G E

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Dec 12, 2025

Excellent

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Dec 11, 2025

Excellent

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Dec 2, 2025

excellent

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Nov 28, 2025

Excelente

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Nov 24, 2025

Muito bom

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Nov 19, 2025

muito bom

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Nov 18, 2025

جدا رائعه

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Nov 17, 2025

muy bueno

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Nov 16, 2025

Muy bueno

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Nov 14, 2025

muy bueno

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Nov 13, 2025

exelente!

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Nov 10, 2025

muy bueno

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Nov 6, 2025

Excelente

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Muy bueno

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Nov 1, 2025

muy bueno

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Oct 29, 2025

Excelente

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Oct 29, 2025

excellent

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Oct 24, 2025

excelente

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Oct 24, 2025

Muy buena

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Oct 11, 2025

Muy bueno