Chevron Left
返回到 Foundations of Digital Marketing and E-commerce

学生对 Google 提供的 Foundations of Digital Marketing and E-commerce 的评价和反馈

4.8
星
30,575 个评分

课程概述

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

热门审阅

VL

May 8, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

AS

Oct 11, 2022

I e​njoyed every chapter of the course. The instructor is very clear and explains everything well, so you get to follow throughout even if you didn't have any prior knowledge of digital marketing.

筛选依据：

5301 - Foundations of Digital Marketing and E-commerce 的 5325 个评论（共 7,117 个）

创建者 Nong T C

•

Mar 10, 2025

very good

创建者 Jessica d O

•

Mar 5, 2025

Excelente

创建者 045_ P

•

Mar 5, 2025

THANK YOU

创建者 陈玉娟

•

Mar 5, 2025

very good

创建者 Caterine C A

•

Mar 5, 2025

Excelente

创建者 Anithaxx.E G

•

Mar 2, 2025

EXCELENTE

创建者 YENNY A G

•

Feb 18, 2025

muy bueno

创建者 Ayandip N

•

Feb 16, 2025

very good

创建者 Luis M F F

•

Feb 12, 2025

Excelente

创建者 Alexandre P d S F

•

Feb 9, 2025

D+++ !!!!

创建者 Md. R

•

Feb 5, 2025

Excellent

创建者 Candice C

•

Feb 3, 2025

Fantastic

创建者 Gaurav

•

Feb 2, 2025

very nice

创建者 Dario B

•

Jan 28, 2025

tres bien

创建者 Neide A R L

•

Jan 24, 2025

Excelente

创建者 Gaurav K

•

Jan 24, 2025

very nice

创建者 Cristian A C C

•

Jan 18, 2025

EXCELENTE

创建者 Shamanth K R

•

Jan 16, 2025

Excellent

创建者 FRANCISCO J T F

•

Jan 13, 2025

excelente

创建者 maria a d l

•

Jan 12, 2025

excellent

创建者 Angie A S

•

Jan 2, 2025

fantastic

创建者 Raul F C T

•

Dec 25, 2024

Excelente

创建者 SHIVENDRA S

•

Dec 25, 2024

excellent

创建者 Steven F S G

•

Dec 12, 2024

excelente

创建者 Germania d l A R C

•

Dec 11, 2024

excellent