Chevron Left
返回到 Foundations of Digital Marketing and E-commerce

学生对 Google 提供的 Foundations of Digital Marketing and E-commerce 的评价和反馈

4.8
星
30,575 个评分

课程概述

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

热门审阅

AS

Oct 11, 2022

I e​njoyed every chapter of the course. The instructor is very clear and explains everything well, so you get to follow throughout even if you didn't have any prior knowledge of digital marketing.

JG

Aug 26, 2022

A very insightful lesson in E commerce and digital marketing. It provided me with the terms and tools I needed to understand what my businees or company needs to generate sales and keep customers.

筛选依据：

5576 - Foundations of Digital Marketing and E-commerce 的 5600 个评论（共 7,116 个）

创建者 Yeridman B

•

Nov 21, 2024

mantaps

创建者 benedictus d

•

Nov 17, 2024

Awesome

创建者 Badr E

•

Nov 17, 2024

awesome

创建者 Smrutirekha N

•

Nov 14, 2024

Amezing

创建者 Nkanga M

•

Nov 10, 2024

to good

创建者 امل ع ا

•

Nov 7, 2024

10/9.50

创建者 Silvia I

•

Oct 30, 2024

Todo ok

创建者 Ecaterina C

•

Oct 28, 2024

Amazing

创建者 Nguyen V

•

Oct 24, 2024

perfect

创建者 Ahmad n A

•

Oct 14, 2024

Perfect

创建者 Abdalhalim M

•

Oct 14, 2024

Amazing

创建者 ZAINAB J

•

Oct 10, 2024

Awesome

创建者 Prakhar S

•

Oct 7, 2024

awesome

创建者 Отепбергенов Ж С

•

Oct 2, 2024

отлично

创建者 hasitha P

•

Oct 1, 2024

suprerb

创建者 IRFAN F

•

Sep 20, 2024

amazing

创建者 USHA R M

•

Sep 16, 2024

usefull

创建者 Muhannad A

•

Sep 2, 2024

Helpful

创建者 Sara F

•

Aug 24, 2024

oklkkkk

创建者 Oyinlola A

•

Aug 13, 2024

perfect

创建者 Ika P

•

Jul 1, 2024

amazing

创建者 Harpreet K

•

Jun 16, 2024

amazing

创建者 Loredana B

•

May 20, 2024

AMAZING

创建者 Abdulkadir C

•

Apr 14, 2024

perfect

创建者 kingnanaprempeh

•

Apr 2, 2024

Amazing