Chevron Left
返回到 Foundations of Digital Marketing and E-commerce

学生对 Google 提供的 Foundations of Digital Marketing and E-commerce 的评价和反馈

4.8
星
30,575 个评分

课程概述

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

热门审阅

AS

Oct 11, 2022

I e​njoyed every chapter of the course. The instructor is very clear and explains everything well, so you get to follow throughout even if you didn't have any prior knowledge of digital marketing.

JG

Aug 26, 2022

A very insightful lesson in E commerce and digital marketing. It provided me with the terms and tools I needed to understand what my businees or company needs to generate sales and keep customers.

筛选依据：

5926 - Foundations of Digital Marketing and E-commerce 的 5950 个评论（共 7,114 个）

创建者 MUHAMMAD A

•

Oct 17, 2024

good

创建者 Vandanapu S

•

Oct 15, 2024

good

创建者 Kishor J

•

Oct 9, 2024

good

创建者 Aifa f A

•

Oct 6, 2024

Good

创建者 Riffat Z

•

Oct 3, 2024

good

创建者 agrilia p

•

Oct 1, 2024

good

创建者 SUMAN C K

•

Sep 30, 2024

Good

创建者 Tanapol Y

•

Sep 30, 2024

Nice

创建者 anuj a

•

Sep 28, 2024

good

创建者 Apoorba M

•

Sep 25, 2024

nice

创建者 A.Salila P

•

Sep 23, 2024

good

创建者 Mohamadamin S

•

Sep 18, 2024

nice

创建者 Berry B

•

Sep 17, 2024

Good

创建者 DO T T

•

Sep 13, 2024

Good

创建者 Danang K

•

Sep 11, 2024

nice

创建者 Fadel B

•

Sep 11, 2024

Good

创建者 038 พ ส

•

Sep 5, 2024

good

创建者 Kareem G E

•

Aug 30, 2024

Good

创建者 Gowtham K N

•

Aug 27, 2024

Good

创建者 Amna A

•

Aug 26, 2024

best

创建者 mohamed H

•

Aug 26, 2024

good

创建者 Nguyen M H

•

Aug 25, 2024

good

创建者 UTKRISHATH P

•

Aug 22, 2024

nice

创建者 Nabeel K

•

Aug 19, 2024

Best

创建者 Aman G

•

Aug 15, 2024

nice