Chevron Left
返回到 Foundations of Digital Marketing and E-commerce

学生对 Google 提供的 Foundations of Digital Marketing and E-commerce 的评价和反馈

4.8
30,537 个评分

课程概述

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

热门审阅

AS

Oct 11, 2022

I e​njoyed every chapter of the course. The instructor is very clear and explains everything well, so you get to follow throughout even if you didn't have any prior knowledge of digital marketing.

MK

Oct 17, 2022

i​t was a wonderful journey and super excited to learn next step. the way of teaching is too the point and simple one can easily understand the basics of digital marketing without having knowledge.

筛选依据:

6226 - Foundations of Digital Marketing and E-commerce 的 6250 个评论(共 7,113 个)

创建者 Priyanka G

Jan 5, 2023

It was wonderfully explained. easy language and very detailed information to learn. Concepts were clearly explained. It would be better if you give more practical examples pertaining to each topic that are actually practiced in marketing.

创建者 Arifa H S

Oct 8, 2024

The course is pretty basic with a lot of emphasis on the theoretical definitions which is good for clarification and learning however, it can be improved if there were some hands-on exercises to test how these learnings are put to use.

创建者 Digital I

Aug 15, 2022

A lot of the information is a good overview of what's to come. Some material I didn't feel was appropriate or needed, but overall it was good. I am more into the nuts and bolts, but I know it's a good thing to be in the right mindset.

创建者 Taye T

Jun 20, 2022

Really well done and I wish there was a way to take this course offline. Also the Rhyme interactive portion of creating a Google Ad campaign was outdated and little tricky to navigate. Video is from 2020 and software is different now.

创建者 Liana V

Nov 3, 2023

Great teachers, easy to understand. Just didn't like that in every video you saying "You will learn that later". Tell once is fine but keep saying it almost in each video is annoying and time-consuming. Shorter is better. Thank you.

创建者 Supriya A

Sep 29, 2022

The short videos and films are very clear to understand with subtitles. Also ,the written material is easy to grasp with simple English. Regular quizzes keep us alert and awake . Over all , an easy course to understand till now.

创建者 Dilara H

Sep 29, 2022

Too much introductory info about the course, but overall thorough explanation of the concepts for beginners. Since I have already been working in the field, the course was too easy for me. Hoping for the next steps to be advanced.

创建者 Heraldtalia R

Apr 29, 2025

Good course. I loved the more interactive parts of the training. I also wish it wasn't so capitalist focused. I'm looking into marketing strategies for nonprofits. But I understand that most are probably marketing for a business.

创建者 Tânia M

Jun 24, 2024

Boa introdução. Aborda um pouco de todos os pontos que serão desenvolvidos nos cursos seguintes. Quiz rápida e bastante fácil acerca de conceitos abordados no módulo precedente. Poderiam ser um pouco mais desafiantes, no entanto.

创建者 Yazmin M

Feb 3, 2023

Thoroughly enjoyed the pace of the course and was able to plan my work accordingly. A lot of terminology and definitions but I feel it was important for laying down a solid foundation to the upcoming courses and overall program.

创建者 Giorgia E

May 28, 2024

I have been thoroughly impressed by the comprehensive coverage of information in this e-commerce and digital marketing program. While the content covers the basics I've previously acquired, I am still thoroughly enjoying it.

创建者 La'Bria W

Mar 10, 2023

I think you get great foundational knowledge. The introduction of the various types of jobs in the industry is a little long for me, but I think that's because I already have an idea of what I want. I would highly recommend.

创建者 Erika B

Sep 26, 2023

Great overview of important information and vocabulary in this field! Needs more engaging content to help learn information for different learning styles. Could be boring at times and wished it had more interesting content.

创建者 Scott E

Apr 28, 2023

Great digital marketing and e-commerce content. I would recommend to anyone interested in a marketing career. This course would also benefit anyone with a marketing background who focuses more on classical marketing themes.

创建者 Daniella A

Aug 28, 2023

Good course I learnt a lot, I found you can complete one week a day, I took a lot of notes so I can remember and use what I've learnt in my job applications, I'm excited to see what the rest of the course has to bring.

创建者 Marcus B J

Sep 23, 2022

Provides a good overview of what to expect in upcoming courses. A detail of what the course id about and how it prepares you for what's to come. Looking forward to the actual hands-on experience parts of the program.

创建者 Oct_chi B

Jun 3, 2023

This course has opened my mind a lot on how the digital marketing platform works, it has not only given me a skill but it has also implemented a desire in me to further study in this field to acquire more knowledge.

创建者 Kenya N C I

Jan 2, 2025

Me encanto, pongo 4 estrellas porque me gustaría que también comentaran plataformas los expertos en donde podamos buscar empleos relacionados o herramientas en las que podamos obtener más información o practicarlo.

创建者 Justin L

Sep 19, 2025

Algunas veces hay ciertos conceptos que se explican demasiado rápido, entiendo que son cursos cortos, pero sería mejor enseñar un poco con ejemplos visuales, mas allá de explicar un tema de forma rápida con teoría

创建者 Grace V

May 1, 2023

Thought that it covered a lot of things. However, retention wise, I think that there should be packaged notes or slideshows to compress the material in order to go back and easily study on own time for the future.

创建者 Deleted A

Sep 10, 2023

very good in detail course loved it. thank you google and coursera for giving me financial aid. one recomendation would be to add in depth animaton to the topic im currenty studying in the course. thank you again

创建者 Leguier K

May 8, 2024

Very good and clear introduction to Digital Marketing, understanding the principles and core concepts orbiting in this vast field was possible with this part of the course. Would recommend to study each Modules.

创建者 Scott F

Jun 28, 2022

Clear, well-written, well-organized material that is easy to follow. One construction criticism: Some of the quiz questions are nitpicky, i.e., some of the responses are unnecessarily similar to one another.

创建者 Johnny A M

Nov 14, 2025

Me encanto, aprendi cosas que no sabia y nunca habia escuchado, pero algunos conceptos como SEO, SEM aun no me quedan claros... volvere a los videos a repasarlos. El curso es elemental pero instructivo.

创建者 Lohith G H J

Oct 16, 2022

Did not teach what analytic tools we can use to analyse campaings and also a demonstration of fb and google campaign would have helped the candidated a lot more. But again a great course. Thanks a lot