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学生对 Google 提供的 Foundations of Digital Marketing and E-commerce 的评价和反馈

4.8
30,537 个评分

课程概述

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

热门审阅

AS

Oct 11, 2022

I e​njoyed every chapter of the course. The instructor is very clear and explains everything well, so you get to follow throughout even if you didn't have any prior knowledge of digital marketing.

MK

Oct 17, 2022

i​t was a wonderful journey and super excited to learn next step. the way of teaching is too the point and simple one can easily understand the basics of digital marketing without having knowledge.

筛选依据:

6251 - Foundations of Digital Marketing and E-commerce 的 6275 个评论(共 7,113 个)

创建者 Joshua G

Sep 10, 2023

Great experience. Breezed through the course. Could have been a little shorter, but other than that - great display of information to lay the foundation for your digital marketing/e-commerce career!

创建者 Anthony M

Jul 30, 2023

It's pretty good information. I just completed the first of seven courses. There are a few moments in the course I disliked and thought that they should remove but for the most part its all helpful.

创建者 Christine M B

May 17, 2022

I really enjoyed this course and was not bored! I loved the break up of the videos and the readings and the fact that they allowed you to download the glossary at the end. I am so happy I took this!

创建者 ANGELA B

Mar 18, 2025

Interpretar y analizar datos, entre otras pautas para toma de decisiones en una organización, explorar necesidades del mercado si estas explorando nuevos mercados laborales en marketing digital.

创建者 Tran B N

Jun 21, 2022

After this course, you know what you will do to start the first step in the marketing journey. They bring not only knowledge but also experience. You may listen many motivation stories of newbie.

创建者 Chinmoyee P

Jun 20, 2025

Not only is the course excellent, but the mentors were outstanding. The way they made learning digital marketing fun is beyond words, and I wish more courses offered this style of instruction.

创建者 Trixy A

Feb 14, 2024

As a beginner with no marketing background, I found the information very digestible. I was able to grasp the concepts and through the quizzes and reviews it helped to retain the information.

创建者 Kenaz E

Jul 14, 2023

I thought the course was very informative and very easy to progress through. I think I am going to enjoy the rest of this course tremendously and I'm excited about my new career direction.

创建者 Deepak K

Aug 30, 2022

This Course really good for beginners, through this course you will be able to understand digital terminologies and you will get the idea how different platforms works as per the objectives.

创建者 Bart T

May 15, 2023

The course materials were easy to follow and easy to take notes. One thing the quizzes and lectures were sometimes not using the same phrases that made it harder to get a correct answer.

创建者 Vikas Y

Jul 28, 2022

Its a great course for introduction about the basic concepts of digital marketing.

But the only thing I think they could improve is the presentaion which could be more upbeat and engaging.

创建者 Ramez H

Aug 8, 2024

As a beginner, I learned a lot about marketing funnels and strategies. The course was very well organized and progressive, suitable for a beginner to understand and absorb its contents.

创建者 Santiago H

Sep 4, 2023

Hubo momentos en que la pagina se colgaba y no me dejaba continuar con el curso, independiente de ello me siento realizado con la finalización de este curso, ahora lo pondré en practica

创建者 Afrin A

Aug 15, 2022

I learned a lot about digital marketing even without having a basic knowledge of it. Great course for those who wants to develop basic knowledge about digital marketing and E-commerce.

创建者 Terri A T

Jun 13, 2022

The one thing i would hope for is that there is a way to print you quizes so that you can look back on them and review them. Everything else is wonderful and easy to follow along with.

创建者 Paul C

Apr 7, 2025

The instructor was excellent, I thought the material could have been in 2 modules instead of 4 and there was a lot quizzes and questions that interrupted the flow of the instructor

创建者 Tre B

Mar 31, 2023

The model provides very good introduction for learning the common terms used prior to applying skills necessary to enter into deeper training for marketing. It gets good at week 2.

创建者 Jithu S

Jul 3, 2023

Good for beginners who want to know the basics of Marketing and what are the scopes in this particular field. You can gain the basics and learn more by going more deep in topics

创建者 Ihsan H

Mar 19, 2025

I retained a lot and enjoyed the videos and tests. However, I felt that the questions could've been more challenging like less option choice answers so you think for yourself.

创建者 Stephani J

Oct 30, 2022

I am very happy with everything I have learned during the course so far. I wish the reading material was also in a video. Makes it much easier to understand and entertaining.

创建者 Shubham S

Jul 21, 2022

If you can make real-life practices in this course it will be great.

like creating a digital marketing funnel in the course right away while learning and through case studies.

创建者 Caroline

Jan 8, 2023

It is brilliant; I have learned so much! Not just about the course, but about myself! It took a while for me to get started and into a routine, but it got there. Thank you!

创建者 Christopher D

Jul 2, 2023

I am grateful for the opportunity to learn and earn these professional certificates! I am broke and unemployed. This really might be the game-changer for me! Thank you!!!

创建者 Anne-Marie F

Sep 3, 2025

Coursera website does not work properly. One clicks on a link like on the link of the first course, and one is directed towards a search page. The course itself is ok.

创建者 Luciana d S B

Aug 1, 2025

As vezes fico confusa em relação a algumas perguntas, pois não compreendo totalmente a tradução realizada, fora isso, é possível realizar o curso sem tantos problemas.