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返回到 Foundations of Digital Marketing and E-commerce

学生对 Google 提供的 Foundations of Digital Marketing and E-commerce 的评价和反馈

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29,735 个评分

课程概述

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

热门审阅

CK

Nov 13, 2023

This is simply the best course, started out with barely much knowledge in digital marketing and e-commerce but I have been making consistent progress in the level of my knowledge in digital marketing.

OO

Nov 14, 2023

This course has really offered me a whole lots of opportunities to be prepared for different assigned job roles in the field of digital marketing and e-commerce. A big thanks to Coursera. Keep it up!

筛选依据：

6251 - Foundations of Digital Marketing and E-commerce 的 6275 个评论（共 6,915 个）

创建者 Mina N

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Jan 8, 2023

This course provides a good comprehensive understanding of Digital marketing and E-Commerce.

创建者 Francisco H

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Jun 22, 2022

This course is really basic but as the name says, it lays the foundations for whats to come.

创建者 valeria p

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Jul 10, 2025

deberian variar mas los instructores que no se haga tan repetitivo la misma persona siempre

创建者 ajay s

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Oct 3, 2022

Good job your course was really interesting ,explaining ,step step topi cover really awsome

创建者 Hellen B

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Apr 26, 2025

Molto ben strutturato, chiaro e pieno di momenti di controllo dell'effettivo apprendimento

创建者 Shivraj S

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Jun 30, 2024

it was a brilliant experience learning about the basics of digital marketing & e-commerce.

创建者 Lamlom T

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Nov 14, 2023

it is was so organized course and so professional i hope to continued the other's courses

创建者 Pooja G

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Jul 19, 2022

The course is really good..case studies and excercises can help in validating the learning

创建者 kelly R

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Aug 11, 2025

Has good information but not much practical experience. Information is presented well.

创建者 Thayná M

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Feb 20, 2025

Muitos testes e vídeos precisam ser revistos porque a tradução está atrasada e mal feita

创建者 Ana K M B

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Feb 12, 2025

La traduccion puede mejorar, azctualmente la traduccion complica un poco el aprendizaje.

创建者 Saurabh S

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Jun 30, 2023

THIS COURSE PROVIDE ME GOOD SKILLS OF DIGITAL MARKETING AND A HAVE A GREAT EXPERIENCE.

创建者 Muhammad A S

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Nov 8, 2022

It is a great course because I have learned a lot of new concepts in digital marketing.

创建者 Deleted A

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Oct 16, 2022

Its good to be part of what the future holds in the field of marketing and e-commerce.

创建者 Natalia S

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Sep 13, 2025

dosyć podstawowy modul dla osoby pracującej w branży, niemniej dobry na początek kursu

创建者 Rina K T

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Aug 9, 2024

I found this really helpful and amazing really good to improve our own better version

创建者 ABDELALI H

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Sep 13, 2022

All theoric, no real practice.

Advice: knock it down quick to move to the next course.

创建者 Alfred T

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May 17, 2022

easy to understand material and wasn't too lengthy. Wish there was more hands-on items

创建者 Viviana C

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Apr 28, 2025

puede mejorar las traducciones al español colombia aun es confuso en algunos aspectos

创建者 Carolyn M

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Jun 13, 2023

Very informative course that provides a good introduction to the field of marketing.

创建者 Matthew D

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Jan 12, 2025

GOOD COVERAGE OF THE BASICS OF MARKETING SND I LIKE THE WAY THE COURSE IS LAID OUT.

创建者 NGUYEN B A

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Sep 12, 2023

Although the course was very informative, I hope it gets even better in the future!

创建者 Carmen G

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Jun 13, 2022

This course was clearly presented and paced to optimize learning about new content.

创建者 Nina S

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Oct 30, 2024

it would be great if we would know which software program to use to track the data

创建者 Juliana C

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Aug 13, 2024

A great way to introduce you to the concepts and foundations of digital marketing.