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学生对 Google 提供的 Foundations of Digital Marketing and E-commerce 的评价和反馈

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29,735 个评分

课程概述

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

热门审阅

CK

Nov 13, 2023

This is simply the best course, started out with barely much knowledge in digital marketing and e-commerce but I have been making consistent progress in the level of my knowledge in digital marketing.

OO

Nov 14, 2023

This course has really offered me a whole lots of opportunities to be prepared for different assigned job roles in the field of digital marketing and e-commerce. A big thanks to Coursera. Keep it up!

筛选依据：

6276 - Foundations of Digital Marketing and E-commerce 的 6300 个评论（共 6,914 个）

创建者 amani

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Oct 20, 2022

Well explained, organized and make you always motivated to learn. I recommend it.

创建者 Juan C G I

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Mar 14, 2025

Me gustaría más definiciones con fórmulas de cálculo de las métricas de desempeño

创建者 Sonali S

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Jun 16, 2024

its a excellent course for beginner level who wants to explore digital marketing.

创建者 Aayush S

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Jun 7, 2024

Could be more interesting and interactive but overall a good course for beginners

创建者 Samia B A

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Jul 7, 2023

in the certificate they are not showing my name. My full name is Samia Binte Azad

创建者 Luca D

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Aug 13, 2025

Very helpful. Clear and smart. It's a shame there wasn't an Italian translation.

创建者 MALLIKARJUNA R V

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Jul 23, 2024

The course has really set up a framework for the digital marketing certification

创建者 Gabriela D

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Sep 17, 2025

Informative and good, but suspect some of the reasons are AI, and we hate that.

创建者 Aakash K

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Jun 7, 2022

A great course for the beginners to start. Mix of Marketing and Data Analytics.

创建者 Jeffrey B

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Jul 13, 2023

Very comprehensive, I think I would have preferred something more fundamental.

创建者 Natasha G

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Apr 5, 2023

Great Course wish it would include a downloadable pdf of the important slides.

创建者 Tashi Y

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Sep 19, 2022

It was a simple yet effective course. you can learn a lot in such short time.

创建者 isha g

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Jan 12, 2025

Good course to understand the foundations of Digital Marketing and E-commerce

创建者 Taha V

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Nov 24, 2024

course explanation by teacher very good and organizes of lesion is very good

创建者 Eileen M

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Mar 8, 2023

I would have liked to have some action, like build some account or something.

创建者 Kamal K

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Jul 5, 2023

best for beginners and for those who want to start learning marketing field.

创建者 Robin K

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Feb 23, 2023

An excellent introduction to the world of digital marketing and e-commerce.

创建者 Karla M R E

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Dec 7, 2023

It was such a great course and very easy to understand and keep up with it.

创建者 Muhammad S N

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Sep 17, 2022

Quite basic but very effective information they share absolutely love it .

创建者 jon b

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May 26, 2023

Good course that offers a great start to digital marketing and e-commerce.

创建者 Ivan J D

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Dec 22, 2022

Un curso que permite complementar lo que hoy se vive en el mercado laboral

创建者 Ruth P

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Nov 30, 2022

Great course, I'm learning the basics of digital marketing and E-commerce.

创建者 Iero B

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Feb 20, 2025

Bom porque me ajudou a saber como funciona o Marketing Digital E-commerce