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返回到 Foundations of Digital Marketing and E-commerce

学生对 Google 提供的 Foundations of Digital Marketing and E-commerce 的评价和反馈

4.8
30,537 个评分

课程概述

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

热门审阅

AS

Oct 11, 2022

I e​njoyed every chapter of the course. The instructor is very clear and explains everything well, so you get to follow throughout even if you didn't have any prior knowledge of digital marketing.

JG

Aug 26, 2022

A very insightful lesson in E commerce and digital marketing. It provided me with the terms and tools I needed to understand what my businees or company needs to generate sales and keep customers.

筛选依据:

6326 - Foundations of Digital Marketing and E-commerce 的 6350 个评论(共 7,113 个)

创建者 Prashanth A

Nov 21, 2022

Very well made course, with easy to remember understand explanation and good test assignments to retain all the learned information.

创建者 Dương V C

Nov 6, 2022

Tôi không thể học được bằng ngôn ngữ Việt Nam , vì tiếng anh của chúng tôi kém . vui lòng có vietsub hoặc hỗ trợ ngôn ngữ tiếng việt

创建者 Laxman

Jul 9, 2023

This course provided me with useful insights as an individual does in Digital Marketing. It gave me a kickstart for my DM journey.

创建者 ItsGujjar

Aug 27, 2022

I got to learn a lot of things and clear my thoughts on a lot of foundatinal ideas that I had after I was done with my bachelor's.

创建者 Young M

Jul 5, 2024

Great contents to look over the surface level of marketing terms for those who are considering jumping into a marketing industry.

创建者 Laura L

May 29, 2024

UN CURSO MUY PROVECHOSO ESTARIA BIEN QUE SE PUSIERAN LOS VIDEOS EN ESPAÑOL O TUVIERAN TRADUCCION, PERO DE HAY EN FUERA ESTA BIEN

创建者 NITHISH N

Dec 23, 2023

This course was beneficial as it gave a basic idea of what to do. I found it very helpful and I hope others find it helpful too.

创建者 Charles B

Dec 11, 2022

As a foundation course, it provides a good overview of the major areas to be cover in the remaining six segments of the program.

创建者 Nancy

Oct 28, 2022

The course familiarized me with marketing terms and gave me an idea what careers are available in the digital marketing sphere.

创建者 Talha M

Dec 31, 2024

one of the best approaches to make beginners feel at pace as the course progresses and the instructors are really commendable.

创建者 Zabihullah R

Dec 18, 2022

The course is well-designed. I liked the course assignments and weekly challenges. They were a great way to recap each lesson.

创建者 Consultoria I

Jun 9, 2025

En conceptos está bien, pero es demasiado teórico, no hay práctica y eso es muy importante para poder asimilar los conceptos.

创建者 MD. F R

Jul 14, 2023

This course covers every possible aspect of digital marketing. Instructors are so passionate throughout the learning process.

创建者 Bryan M

Jun 29, 2023

I thought I would be connected directly to an employer but I'm still happy that I finished the course and got my certificate.

创建者 Afira A

Jul 17, 2022

Its good but when the courses progresses, i think i dont actaully like the course.its not my forte. Does not get my interest.

创建者 MOHAMMAD F B R

Jul 24, 2024

I am loving this course so far but I need to address something. I have not yet received my certificate for this first course

创建者 yasir z

Jan 27, 2023

Excellent insight into the marketing and e commerce world for a layman person who has no background knowledge of this field.

创建者 Williano L d S

Apr 18, 2024

bem,esse primeirp curso foi bem teórico como esperava!mas é isso,gostei bastante da didática e é isso!amei e bjos da Anitta

创建者 Crystal R

Jul 1, 2022

I really enjoyed the class. The training videos along with written information, quizes and activities where easy to follow.

创建者 Mishi P

Jun 4, 2023

I learned a lot form these courses but though I have recieved financial aid but still I am not able to get my tests unlock

创建者 Mayur B S

Dec 17, 2022

Special thanks to Google and Coursera platforms which provide me this course free. It helps me a lot in future. Thank you.

创建者 Ali C R (

Sep 13, 2022

I struggled learning all the terminology. It would be nice to have the flashcards to help to learn al the new terminology.

创建者 Maria M

Nov 18, 2025

Curso incrível, só deixo uma observação para possíveis melhoras de tradução.. principalmente durante a execução de testes

创建者 Josh H

Feb 14, 2023

Well made and informative. My only negative is that a good amount of the information presented feels a bit like filler.

创建者 Mir F N

Aug 8, 2023

Very much informative and educative course to learn practical aspects of digital marketing and e-commerce fundamentals.