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返回到 Foundations of Digital Marketing and E-commerce

学生对 Google 提供的 Foundations of Digital Marketing and E-commerce 的评价和反馈

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30,537 个评分

课程概述

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

热门审阅

AS

Oct 11, 2022

I e​njoyed every chapter of the course. The instructor is very clear and explains everything well, so you get to follow throughout even if you didn't have any prior knowledge of digital marketing.

MK

Oct 17, 2022

i​t was a wonderful journey and super excited to learn next step. the way of teaching is too the point and simple one can easily understand the basics of digital marketing without having knowledge.

筛选依据：

6351 - Foundations of Digital Marketing and E-commerce 的 6375 个评论（共 7,113 个）

创建者 Nelly J S

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Oct 6, 2025

El curso es increíble, únicamente mejoraría la versión traducida ya que en varias ocasiones observé una mala redacción

创建者 Prashant S

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Jan 2, 2024

this course is amazing for future and get security for jobs, i give you 4 star after i get job i will give you 5 star.

创建者 Saad H

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Aug 31, 2022

Excellent learning with ample of knowledge to excel in ecommerce and digital marketing jobs and for your own business.

创建者 Nathan b

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Sep 25, 2025

this course gave me all of the basic knowledge and terms that i need to know to start my career in digital marketing.

创建者 Ashutosh K

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Mar 14, 2025

A very simplified and well elaborated knowledge best for the entry level job seekers in the Digital marketing courses

创建者 Danial N

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Mar 19, 2023

Some things are repeated many times. Overall, Good course for beginners who want to get started in digital marketing.

创建者 Rishab C

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Sep 12, 2025

Be more challenging and also be more real life project oriented so that by the end a student could build a portfolio

创建者 durga d

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Feb 7, 2025

it was a nice experience and i have learned lot of things during the course the course is easy and engaging to learn

创建者 Hamza Y

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Nov 11, 2024

It is very informative and excellent because we have learnt a lot of things through this course and I also like it.

创建者 Preeti K

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Jul 29, 2022

Exellent foundation course. Its very informative and adds to my knowledge about Digital Marketing and E-commerce.

创建者 Sejal N

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Jul 11, 2022

Well-organised course, helpful in learning the basics of Digital marketing & E-commerce. Good learning experience.

创建者 Bishnu S

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Mar 10, 2023

I have learnt a lot from this course about digital marketing. The contents they provided are rare and necessary.

创建者 Brian M

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Jul 12, 2024

This was a very informative class that teaches you a lot of basic information to get you started in your career!

创建者 Robert W

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Jun 15, 2023

Great course and a wonderful community! I just wish there was more hands-on experience in portfolio development.

创建者 Jasmine N A Y

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Mar 28, 2023

Good if you are new to the digital marketing world. Materials are explained from the very basics to the details.

创建者 jose j

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Aug 8, 2025

Muy bueno pero tuve varios problemas con la traducción mas que nada ala hora de las pruebas calificadas Gracias

创建者 Rosella K

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Oct 26, 2024

Title of courses are great but the information and knowledge insight the course is not what we expect to learn.

创建者 Nathaly M

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Oct 5, 2022

So far I am in love with this course, a lot of new terminology and knowledge after week 4 but totally worth it.

创建者 Han

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May 10, 2022

A good basic introduction to digital marketing. The videos and reading materials are informative for beginners.

创建者 Nikol S

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Oct 2, 2024

Great for beginners but for those who already have experiece in digital marketing this would just be a review.

创建者 Mathew J

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Sep 1, 2024

I am super excited and very glad to learning on this platform. It's great nice, fun, engaging and very helpful

创建者 Kareem E

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Nov 10, 2023

Nice course but, it would be more than perfect if there is a lot of practical homeworks and practical examples

创建者 Omar A I

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Dec 5, 2022

Wooow! This really amazing. I learned a lot and I acquired different valued skills. Thanks Coursera and Google

创建者 Sreedhanya K

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Jun 20, 2022

The relationship between digital marketing and branding, and how businesses can leverage both to be successful