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返回到 Foundations of Digital Marketing and E-commerce

学生对 Google 提供的 Foundations of Digital Marketing and E-commerce 的评价和反馈

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29,735 个评分

课程概述

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

热门审阅

OO

Nov 14, 2023

This course has really offered me a whole lots of opportunities to be prepared for different assigned job roles in the field of digital marketing and e-commerce. A big thanks to Coursera. Keep it up!

ES

Oct 4, 2023

For me as someone who has no idea or background in Digital Marketing and E-Commerce this foundation course is an eye-opening experience that teaches you what Digital Marketing and E-Commerce is about.

筛选依据：

6401 - Foundations of Digital Marketing and E-commerce 的 6425 个评论（共 6,914 个）

创建者 Mary N

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May 23, 2023

This course is very informative and helpful

创建者 Harsha

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Dec 12, 2024

Thankyou so much for the wonderful session

创建者 Ricardo G

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Apr 10, 2024

La traducción me demora, busco en español.

创建者 Rohith V R

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Sep 3, 2023

Nice and useful content thought by experts

创建者 Ravikumar D

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Mar 4, 2023

the certificate doesn't have my name on it

创建者 Yenni G

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Jan 7, 2023

good knowledge to learn as always thankyou

创建者 Zeeshan N

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Nov 19, 2022

Interesting and good contents for study ..

创建者 Bemisal A

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Aug 29, 2022

It was very easy to understand and helpful

创建者 Surya K

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Jul 21, 2022

Inshort, a good start with the foundation.

创建者 Vyas N

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Jul 17, 2022

Good Conceptual Learning experience so far

创建者 Binaya R S

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Jan 22, 2025

It was very basic and easy to understand.

创建者 Morolake J

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Aug 30, 2024

It was a good experience. I learnt a lot.

创建者 Sachin K

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Jun 18, 2023

I don't see my certificate with the name.

创建者 Adonis

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Jan 25, 2023

Good overview of digital marketing basics

创建者 Dedy T P

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Sep 7, 2022

its nice introduced to digital marketing

创建者 Rupal R

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Aug 31, 2025

COURSE WAS VERY USEFUL AND INFORMATIVE .

创建者 Divya B

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Jun 27, 2025

It was good course but can be excellent.

创建者 Ifechukwu E

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Jun 18, 2025

This course was so insightful, I love it

创建者 Mustapha H O

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Nov 14, 2024

it training session was okay and amazing

创建者 Parker L

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Sep 14, 2024

good design course and very interactive.

创建者 Sk R

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Aug 12, 2024

Great awesome work and awesome education

创建者 Vijay m A

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Sep 21, 2022

very interesting and easy to understand

创建者 Versia H I

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Jul 2, 2022

Helpful, useful, clear and informative.

创建者 Niloy M

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Apr 16, 2025

Learning lot's of things in this course

创建者 Julian K

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Sep 20, 2024

A little boring but overall informative