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学生对 Google 提供的 Foundations of Digital Marketing and E-commerce 的评价和反馈

4.8
29,753 个评分

课程概述

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

热门审阅

AG

Jun 19, 2022

thank you google for this course to know what is digital marketing , how it works , what are the definations to various tacts , various terms , types of marketing, marketing funnel and so much ...

CB

May 16, 2022

I really enjoyed this course and was not bored! I loved the break up of the videos and the readings and the fact that they allowed you to download the glossary at the end. I am so happy I took this!

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626 - Foundations of Digital Marketing and E-commerce 的 650 个评论(共 6,915 个)

创建者 Rotafino B

Nov 5, 2024

O curso foi bem ministrado com aulas esclarecedoras, bom material de leitura e bom sistema de avaliação. Amei. No início foi difícil pois muitos termos eram novos. Estou empolgado, muito obrigado "Coursera".

创建者 Kateryna V

May 9, 2023

Amazing foundation for any future digital marketing expert. If you're already working in this field, I'd still recommend taking this course to refresh your knowledge and add more structure to your processes.

创建者 Yasaman A

Aug 17, 2024

Thank you very much for agreeing to my request for a discount, allowing me to take this course at a reduced cost. I greatly enjoyed the course and learned a lot from it. I sincerely appreciate your support.

创建者 Uday K

Jul 28, 2023

If you are really looking for a career in digital marketing and e-commerce or wants to add some more freedom to you career, this is the 'to be' course. It's been the elixir for newbies of digital marketing.

创建者 Ana P P G e S

Mar 13, 2023

Great way to get introduced to the digital marketing and e-commerce world. It gives us important knowledge that we can use on out daily basis work, improving our performance and the visibility of our brand.

创建者 Paige M

Jan 22, 2023

An easy to follow, interesting course. I thoroughly enjoyed each of the lessons and felt that it gave me a good base knowledge of this sector that i can now build upon. Would definitely recommend to others!

创建者 Grant H

Jan 17, 2023

Really give you a basic understand at how detailed each step is when it comes to digital marketing and E-commerce strategy. Looking forward to learning more. Also the team presenting the course are awesome.

创建者 Haley W

Nov 27, 2022

This was a great intro into digital marketing and e-commerce! I learned industry terminology, different strategies companies use, and the types of jobs out their under the marketing and e-commerce umbrella.

创建者 Jeff H P

Oct 27, 2022

This course successfully educated me. It kept me motivated, engaged, and well-aware of my goals. I would suggest this course to everyone who would like to start a career in e-commerce or digital marketing.

创建者 Favour O

Sep 13, 2022

Great course. I can proudly say I have learnt a whole lot in just 4 weeks of being a part of the program. If you are looking to get into digital marketing or e-commerce, this is a great place to start!!!

创建者 Sarah B

Sep 11, 2022

I really enjoyed this course. I just started my own e-commerce business and I have no idea what I am doing as far as advertising and getting people to view my site. This course is helping me learn so much.

创建者 Athanas k K

Jul 6, 2025

Vraiment ça été pour moi une immense joie de de suivre cette formation en marketing numérique et commerce électronique je vous recommande de venir suivre les bonnes qualités de formation, je vous remercie.

创建者 Tania M M

Jul 18, 2024

muchas gracias .....tengo una duda terminé el primer curso con sus 4 modulos y me llegó un certificado de coursera pero no viene mi nombre, lo envían con nombre ?? gracias y quedo atenta a sus comentarios.

创建者 Valerie C B

Mar 28, 2024

Formulated perfectly! Information was easy to follow, easy to consume, and easy to remember (with repetition and note taking). Google makes it easy to continue learning in the other certification programs.

创建者 Doaa G H

Mar 12, 2023

such an excellent and organized materials which help me to get knowledge and get new info about digital marketing and job roles and how to measure the success of my business and communicate with my clients

创建者 enny s

Jul 12, 2025

The program is quite educational and insightful. I learnt a lot and I'm excited to have opportunities in marketing. I just found myself in this program and can't wait to impart the world with my knowledge

创建者 Ayyoub E

Oct 23, 2023

I really enjoyed this course, every minute, hour I spend it on this course matter for me. thank you constructor for this exciting course, as well as your simple xeplanation of each module and information.

创建者 Melissa S

Oct 21, 2022

I loved everything about this! The diverse people on camera , short videos with tons of info to contemplate on and very professional recorded. It made me very excoted for the future of digital marketing!

创建者 Mohd A R F

Aug 5, 2022

Great course for anyone looking to work in Digital Marketing and E-commerce space. It gives an overview of digital marketing, customer journey, marketing funnels, digital marketing strategy and measuring.

创建者 Rahel V C

Sep 24, 2025

Sanga senang belajar Digital marketing dan E-Commerce, karena itu merupakan passion ku dan sangat berharap di dunia kerja yang lebih matang, aku bisa membawa bekal dari apa yang aku pelajari dari cousera

创建者 Berekia G

Apr 29, 2023

Super informative. Well structured and organized. Very clear language. Also has visual aids and I personally appreciated the stories of Google employees/instructors that came from different walks of life

创建者 Annisa W

Oct 4, 2022

This course is helpful, especially for a digital marketing newbie like me. I finally understand more or less about digital channels and marketing funnels, and I'm even more excited to explore this field!

创建者 Eric K

Sep 8, 2022

Well organized and presented course. Even you have zero knowledge about digital marketing and e-commerce, you can fully understand the course and learn the general framework for the rest of the courses!

创建者 Doyinsola O

Jul 1, 2022

This course is escellent. I learnt a lot of new things and got exposed to the basics and fundamentals of digital marketing.These are things I would have missed. It was great and the teachers are awesome.

创建者 ALAN N V P

Aug 11, 2025

Me pareció un buen curso y gracias a este curso aprendí varias cosas y me hizo sentir muy bien para ser mi primer curso en coursera, estoy muy contento de poder terminar y ahora poder empezar otro curso