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返回到 Foundations of Digital Marketing and E-commerce

学生对 Google 提供的 Foundations of Digital Marketing and E-commerce 的评价和反馈

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29,735 个评分

课程概述

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

热门审阅

OO

Nov 14, 2023

This course has really offered me a whole lots of opportunities to be prepared for different assigned job roles in the field of digital marketing and e-commerce. A big thanks to Coursera. Keep it up!

ES

Oct 4, 2023

For me as someone who has no idea or background in Digital Marketing and E-Commerce this foundation course is an eye-opening experience that teaches you what Digital Marketing and E-Commerce is about.

筛选依据：

6576 - Foundations of Digital Marketing and E-commerce 的 6600 个评论（共 6,913 个）

创建者 Bikash S

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Apr 1, 2023

course is good

创建者 Ali A

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Oct 20, 2023

Useful course

创建者 Pradeep S

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Jul 2, 2022

It was good!!

创建者 Valentín S

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May 11, 2025

Muy completo

创建者 Sulaimane Y

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May 1, 2025

Great course

创建者 Aneesh B

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Apr 27, 2025

VTFUCTRCDTRC

创建者 Khusi R

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Feb 17, 2025

It's awesome

创建者 Chourouk H

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Nov 22, 2024

The best one

创建者 Maaz J

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Oct 10, 2024

Informative!

创建者 Ann M

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Nov 2, 2023

very general

创建者 Rojesh M

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Apr 29, 2023

Great course

创建者 Bhawani S R

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Dec 19, 2022

nice course.

创建者 Janani J

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Nov 28, 2022

Good Course.

创建者 NhatDuy N

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Oct 19, 2022

Good Course

创建者 Badmus A

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Aug 18, 2022

iinteresting

创建者 Sophy N

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May 30, 2025

insightfull

创建者 Mardi S

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Apr 27, 2025

good course

创建者 JOSEPH A

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Jan 28, 2025

Intéressant

创建者 Chirag L D

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Jan 25, 2025

it was good

创建者 Lahoucine A

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Dec 20, 2024

great start

创建者 Jason F

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Oct 1, 2024

Very basic.

创建者 BERTHA D P

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Sep 9, 2024

Good Course

创建者 kartikey r

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Sep 5, 2024

nice course

创建者 Bishal S

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Jun 10, 2024

Informative

创建者 HELMI B A

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Mar 13, 2023

Worth it!!!