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返回到 Foundations of Digital Marketing and E-commerce

学生对 Google 提供的 Foundations of Digital Marketing and E-commerce 的评价和反馈

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29,735 个评分

课程概述

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

热门审阅

VL

May 8, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

AL

Jun 1, 2023

While I loved the course, I got slightly irritated with the speaker's pronunciation of the words "Important." I found it distracting, but otherwise she did great. The material was easy to digest.

筛选依据：

6601 - Foundations of Digital Marketing and E-commerce 的 6625 个评论（共 6,914 个）

创建者 HELMI B A

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Mar 13, 2023

Worth it!!!

创建者 Ashok k V

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Dec 4, 2022

Very Useful

创建者 Priya M

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Nov 1, 2022

Informative

创建者 Sumit T

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Jul 15, 2022

Pretty good

创建者 KARAN K

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Jul 5, 2022

I was great

创建者 Yepuri V V B

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May 17, 2022

Good course

创建者 Sujal G

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Jun 29, 2025

very good

创建者 Amisha S

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May 27, 2025

It is good

创建者 DARI A S

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Apr 23, 2025

Bom Curso.

创建者 Deleted A

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Aug 27, 2024

excellence

创建者 ชิษณุพงศ์ ร

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May 30, 2024

Very nice.

创建者 Niharika S

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Dec 12, 2023

super cool

创建者 Food F A

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Aug 21, 2023

VVery good

创建者 mahi s

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Mar 30, 2023

Thank you!

创建者 Torrey N

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Aug 22, 2022

Very basic

创建者 Awais M

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Sep 20, 2025

Best info

创建者 MAYRA Z C M

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Jul 10, 2025

Muy bueno

创建者 La L

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Apr 6, 2025

wonderful

创建者 Cheng C W

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Jan 20, 2025

Very Good

创建者 FRANCISCO J C R

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Aug 4, 2024

Muito bom

创建者 Masrur R P

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Jul 14, 2024

Very Good

创建者 Plaban M

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Apr 13, 2024

very good

创建者 Rakesh S

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Nov 23, 2023

very good

创建者 KOVVURU D V

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Nov 7, 2023

excellent

创建者 AMAN K

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Oct 21, 2023

excellent