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学生对 Google 提供的 Foundations of Digital Marketing and E-commerce 的评价和反馈

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课程概述

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

热门审阅

JH

Apr 7, 2025

Very well informed and a lot of information to gather, I thought it was very useful and very interesting and I'd recommend it to anyone that wants to learn more about Digital Marketing and E-commerce.

OO

Nov 14, 2023

This course has really offered me a whole lots of opportunities to be prepared for different assigned job roles in the field of digital marketing and e-commerce. A big thanks to Coursera. Keep it up!

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6651 - Foundations of Digital Marketing and E-commerce 的 6675 个评论（共 6,912 个）

创建者 Fajriah N D

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Jul 20, 2024

Thanks

创建者 Khan Z

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Jun 30, 2024

thanks

创建者 Mayank S

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Jul 23, 2023

Great!

创建者 Benitez M F

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Sep 15, 2025

bueno

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Dec 27, 2024

Great

创建者 Omaia Y H a A

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Jan 27, 2024

Omaia

创建者 Anh T B

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Oct 27, 2023

great

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May 13, 2023

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Oct 18, 2022

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Sep 27, 2022

good

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Sep 23, 2022

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Aug 30, 2025

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Aug 29, 2025

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Aug 6, 2025

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Jul 23, 2025

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Jul 6, 2025

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Jul 5, 2025

best

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May 15, 2025

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May 1, 2025

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Apr 6, 2025

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Feb 19, 2025

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Feb 16, 2025

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Nov 27, 2024

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Nov 14, 2024

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Oct 5, 2024

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