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学生对 Google 提供的 Foundations of Digital Marketing and E-commerce 的评价和反馈

4.8
29,697 个评分

课程概述

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

热门审阅

JH

Apr 7, 2025

Very well informed and a lot of information to gather, I thought it was very useful and very interesting and I'd recommend it to anyone that wants to learn more about Digital Marketing and E-commerce.

OO

Nov 14, 2023

This course has really offered me a whole lots of opportunities to be prepared for different assigned job roles in the field of digital marketing and e-commerce. A big thanks to Coursera. Keep it up!

筛选依据:

6701 - Foundations of Digital Marketing and E-commerce 的 6725 个评论(共 6,912 个)

创建者 hassan a m

Jun 25, 2022

good

创建者 DÁVILLA N D S S

May 18, 2025

Bom

创建者 Jo'raboyev A

Apr 20, 2024

wsd

创建者 Liya B

Aug 18, 2025

./

创建者 Ruthra P

Mar 7, 2025

No

创建者 Zahroxon M

Apr 25, 2024

Ha

创建者 Priya N

Jul 9, 2022

ok

创建者 Hans P

Dec 9, 2024

m

创建者 Sara M

Oct 14, 2024

٠

创建者 Sadia A

Sep 19, 2024

5

创建者 rashmi p

Jun 26, 2023

.

创建者 Feliciana d R C d G

Jun 26, 2022

.

创建者 Nursultan K

Nov 1, 2023

The course was well-designed and informative, but it was too slow-paced. It could have been completed in two weeks, but it was stretched out by the presenters' retentiveness . The presenters' delivery was artificial and not-live. They read the text on the teleprompter verbatim, without any enthusiasm or engagement. This made the course difficult to follow and retain information. Overall, the course was good, but it could have been much better if the presenter had delivered it more effectively.

创建者 emily a

Jun 29, 2022

I think there are many ways you could make this more accessible - i have some dsylexia and audio processing issues and i found the videos rather unhelpful. There could be more visuals and interaction. Also everhthing is on white - can we get some dark backgrounds - alternate fonts. Sometime she'd talk and there would be a slide but the slide was up too quick. It needs to stay on the screen longer while she talking about it. and she needs to review at the end of each video all the slides.

创建者 Shoaib S S

Nov 8, 2023

I've acquired a solid grasp of the fundamental principles of Digital Marketing and e-commerce. However, I had anticipated gaining practical experience through hands-on projects, but unfortunately, the course was predominantly theory-based. Nevertheless, I've managed to establish a strong theoretical foundation in Digital Marketing.

创建者 jany u

Aug 12, 2025

Ofrece las primeras bases del Marketing Digital, interactivo y práctico. Sólo falta mejorar las traducciones y el contexto en las prácticas de examen, la IA. Aveces no explica bien el contexto en las preguntas. Distrae el.Doblaje de IA. En los videos y hay fallas en los videos y algunos textos o ejercicios no están Traducidos.

创建者 Anna R

Dec 21, 2023

This course gives a good understanding of the fundamentals of digital marketing. On the other hand, it does not include real problems to teach you through problem-solving. It is more about theory. I believe the next part of the course will be more practical.

创建者 shubham k j

Aug 25, 2023

thank you google for providing this course i am soo thankfull to you in thiss cousre i have learnt soo much thing about the e-commerce and digital marketing their tactics matrics method of e-commerce .

its been very usefull and knowledgeable course for me .

创建者 Naresh k

Nov 6, 2022

WITH DUE RESPECT , THE COURSERA TEAM I AM VANSHIKA USING YOUR COURSERA SINCE A LONG TIME BUT NOW I CANT ACCESS MY CERTIFICATE . THEY ARE TELLING TO VERIFY MY ID AND I HAVE DONE MORE THAN 100S OF TIME BUT STILL I CANT ACCESS IT

创建者 Arnold M

Dec 30, 2022

i hate giving a low rating and I take responsibility for the misunderstanding. I’ve been an entrepreneur for ten years and wanted a course that was ‘close to the metal’ and this was in my opinion a high level overview.

创建者 Donna L

Sep 7, 2024

General knowledge is solid, but specific is too general. Need a deeper explanation and teach the exercises through an on-line demo. I just think an actual qualified teacher might be a better teacher. I'm just sayin ~

创建者 Margie H

Aug 26, 2022

It was very in-depth with important information. I liked the quizzes throughout the course because it really helped me to understand the terms, their definitions, and how they fit into business and digital marketing.

创建者 Farbion D

Nov 15, 2022

The course was a bit difficult but a have focused and listened and the course later on. I didn't give up and the course was great and a have get a lot out of it. You must never give up your must always stand up.

创建者 Heidi C

Jul 23, 2025

I think that it has some great information, but I feel like all I do is watch videos. I am hoping that as I progress further in the course, I will have the opportunity to complete more hands-on assignments.