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返回到 Foundations of Digital Marketing and E-commerce

学生对 Google 提供的 Foundations of Digital Marketing and E-commerce 的评价和反馈

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30,537 个评分

课程概述

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

热门审阅

AS

Oct 11, 2022

I e​njoyed every chapter of the course. The instructor is very clear and explains everything well, so you get to follow throughout even if you didn't have any prior knowledge of digital marketing.

JG

Aug 26, 2022

A very insightful lesson in E commerce and digital marketing. It provided me with the terms and tools I needed to understand what my businees or company needs to generate sales and keep customers.

筛选依据：

1476 - Foundations of Digital Marketing and E-commerce 的 1500 个评论（共 7,113 个）

创建者 Ahmed A

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Apr 18, 2024

I am really surprised by the methodology used in the course. It's very understandable and straightforward.

创建者 Franol T

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Mar 29, 2024

It’s was challenging but I learned a lot of things. I’m expanding my horizons and the future looks bright.

创建者 Hamayal D

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Oct 16, 2023

Its brilliant i learn everything that provide me its very easy to understand and i can apply for a job now

创建者 Archana S

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Sep 5, 2023

i like this course ;excellent course keep going thank you,certificates also received very fastly thank you

创建者 Zee M

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Apr 3, 2023

This course has given me a clear path to my eCommerce career journey, so excited to start on the next one.

创建者 Sue S

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Mar 30, 2023

Everything is very detailed, and easy to learn for newbie like me. I feel very excited to get it all done.

创建者 Axcel R

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Oct 1, 2022

Very good course, if you already have experience in this area, it will help you reinforce basic knowledge.

创建者 Gabriela C

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Sep 22, 2022

Great course!!! Even though I have experience in the are, I managed to learn many new things and details!

创建者 Kris P

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Sep 13, 2022

This course gives a good foundation in preperation for the upcoming 7 courses. You won't feel like "Huh?"

创建者 Bavithra V

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Sep 9, 2022

It's an excellent course for all beginners who want to gain knowledge on Digital marketing and E-Commerce.

创建者 Aditya M

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Aug 27, 2022

This course is absolutely for the marketing enthusiast and helps you learn the basics of Digital marketing

创建者 Daisy T

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Aug 19, 2022

This course is so informative. Well curated. Thank you

Really building my confidence as a digital marketer.

创建者 Mark E

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May 17, 2022

Excellent material. Looking to eventually start my own online business so I found the course very helpful.

创建者 Muhammad M

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Jul 28, 2025

Loved every bit of it. Nice well structured and easy to learn and teaching team are so good huge respect.

创建者 Manuel A G M

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Jul 22, 2025

Es un gran curso que da todas las bases necesarias para poder entender como funciona el marketing digital

创建者 Boris A

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Jul 17, 2025

El curso me encanto, lo encontre muy completo, divertido y práctico. lo recomiendo con los ojos cerrados.

创建者 Juan M

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Feb 13, 2025

Es una gran forma de acercarnos al conocimiento teniendo el respaldo de dos entidades líderes en el mundo

创建者 BUDI L

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Aug 19, 2024

its a great digital learning journey to grow competence skill in digital marketing start from foundation!

创建者 Shivam C

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Dec 1, 2023

Its awesome course offered by google which helps me in gaining so much knowledge about digital marketing.

创建者 abdul m

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Nov 21, 2022

Good Foundational course about digital marketing and teaching method is very good with reading materials.

创建者 Adeel N

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Nov 21, 2022

Very well structured and well presented. Absolutely loved every bit of it - from videos to documentation.

创建者 Shan H

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Nov 1, 2022

Thanks, Google / Coursera for this certificate. The mentor very well explained everything in this course.

创建者 ِAshwaq A

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Oct 29, 2022

The course in general is wonderful and very useful, thank you all for the great effort

Thank you coursera

创建者 Katya K

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Oct 23, 2022

I enjoyed this course and the way it introduces newcomers with significant notions in digital marketing.

创建者 Linh T

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Aug 31, 2022

Useful for people starting to study about Digital Maảketing and Ecommerce or reviewing basic knowlegde.