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学生对 Google 提供的 Foundations of Digital Marketing and E-commerce 的评价和反馈

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30,624 个评分

课程概述

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

热门审阅

VL

May 8, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

SS

Jun 10, 2023

This was a great introduction into the foundations of digital marketing. As someone who had no prior knowledge I feel I now have a great starting point to continue learning about digital marketing.

筛选依据：

1776 - Foundations of Digital Marketing and E-commerce 的 1800 个评论（共 7,123 个）

创建者 Anna K F

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Nov 2, 2022

This is an ideal start-up if you like to specialize on the Digital Marketing and eCommerce.

创建者 Vedran P

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Oct 22, 2022

One not to miss. Great content delivered in most acceptable way. Kudos to all involved :).

创建者 GINA S V R

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Oct 16, 2022

Very well organized, easy to follow and provides not only theory but interesting examples.

创建者 Caca

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Jul 23, 2022

Highly recommend to those who want to pursue a career in digital marketing and e-commerce.

创建者 Virakyuth S

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May 24, 2025

great course learned alot of new thing! didnt get my certificate tho. can someone help pls

创建者 Annette P

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Jan 13, 2025

well paced, easy to follow and understand. Appreciate having the variety of video and text

创建者 Yolanda L

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Nov 20, 2024

Great content , I have now gained a thorough understanding of digital marketing and e- com

创建者 Vidhyashree S

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Sep 11, 2024

It was a wonderful journey learning new skills and how to present a data ,in short amazing

创建者 Hafid H

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Jan 12, 2024

I appreciate this cours ,all i have learned was exciting it puch me to learn more and more

创建者 Olamide A

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Nov 25, 2023

It's amazing how these complex techniques were simplified and made very easy to understand

创建者 Diaa A M H E

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Sep 6, 2023

Thank you for this interesting course! I learned a lot of efficient stuff about marketing.

创建者 Abby T

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Sep 6, 2023

The course is very easy to follow and comprehensive enough for beginners to learn from. :)

创建者 Muhammad F

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Aug 25, 2023

I LOVE TEACHER'S AND THE LESSON AND HOW EASY IS TO UNDERSTAND EVERYTHING. THANKS COURSERA.

创建者 Francis B

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Aug 3, 2023

Very good course, easy to follow and learn the basics of digital marketing and e-commerce.

创建者 Jamil A

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Jul 21, 2023

I really like this course and the way of teaching method is so nice and really apricate it

创建者 Galina S G

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Jun 23, 2023

A very informative course that helps to understand the basics of marketing and e-commerce.

创建者 Mir A V

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May 22, 2023

it was amazing course i have learned alot of things about digital marketing and e commerce

创建者 Susana M

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Apr 4, 2023

I love it!!!!. It is so interesting to learn with a lot of examples and useful activities.

创建者 shahzad

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Feb 14, 2023

Excellent Course with exception detail information about digital marketing and e-commerce.

创建者 Daniel D

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Feb 10, 2023

It was a good beginner course. It helped me to organize my knowledge and learn new things.

创建者 Tariq R

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Feb 8, 2023

Foundations of Digital Marketing and E-Commerce is super great course for the Beginners.

创建者 Ananias H

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Dec 15, 2022

I loved the course and its very interesting to learn about digital marketing and ecommerce

创建者 Rock C

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Oct 7, 2022

This course is very precise and on-point. Glad to learn from the industry leader, Google.

创建者 samuel m

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Sep 17, 2022

very helpfull for people like me who want to learn and doing transfer skill to new carrer

创建者 Aram A

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Sep 5, 2022

Exceptional people. Amazing and comprehensive information to start with Digital Marketing.