Chevron Left
返回到 Foundations of Digital Marketing and E-commerce

学生对 Google 提供的 Foundations of Digital Marketing and E-commerce 的评价和反馈

4.8
星
30,624 个评分

课程概述

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

热门审阅

VL

May 8, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

SS

Jun 10, 2023

This was a great introduction into the foundations of digital marketing. As someone who had no prior knowledge I feel I now have a great starting point to continue learning about digital marketing.

筛选依据：

1951 - Foundations of Digital Marketing and E-commerce 的 1975 个评论（共 7,123 个）

创建者 Jason R

•

Nov 27, 2023

It was a great Introduction to the world of marketing. It only touches the surface.

创建者 Omar S A

•

Oct 13, 2023

I was truly impressed by the course's balance of conciseness and comprehensiveness.

创建者 T� V

•

Aug 2, 2023

i like the way of your teaching course lectures also have nice story telling skill.

创建者 Mahpara A

•

Jul 27, 2023

M very glad to complete my first course of this programe thanks Coursera and google

创建者 Mustafa H

•

Jun 21, 2023

you will never find a course have these information like the one provided by Google

创建者 sandeep A

•

Jun 3, 2023

This is great course for beginners those who are start their carrier in E-commerce.

创建者 PRABHA C

•

Apr 18, 2023

It's really helps me to understand the difference between all the marketing channel

创建者 Saral K

•

Apr 2, 2023

It was indeed a best course so far, Learnt alot and looking forward to explore more

创建者 Daghboudj D E

•

Mar 20, 2023

It was a very useful course and it contained special things that benefited me a lot

创建者 Vishal C

•

Dec 23, 2022

your way of sequenceing the content according to learning journay is just woderful.

创建者 Z A

•

Oct 11, 2022

Fantastic course with excellent value. Great way to learn about digital marketing.

创建者 Deleted A

•

Jun 15, 2022

very good and best for beginners. Learned new terms and concepts. Must watch course

创建者 Irfan d

•

Jun 7, 2022

Good course , if you want to learn about the basic concept in the digital marketing

创建者 Tariq M

•

Aug 30, 2025

A wonderful experience with coursera. The methodology is simple and user-friendly.

创建者 Sofia l

•

Mar 13, 2025

great start for someone who doesnt know a lot about marketing! very easy to follow

创建者 Egbure W A

•

Mar 6, 2025

I am learning great things here with the help of my tutors using a simple approach

创建者 Jaya S R N

•

Dec 20, 2024

A very good course for beginners who want to enter the field of digital marketing.

创建者 SURYA H S

•

Dec 1, 2024

sangat baik dalam pembelajarannnya dan bermanfaat bagi saya untuk menambah wawasan

创建者 Camilo E G

•

Nov 21, 2024

It is an exciting and well-defined course. Easy to follow and very user-friendly.

创建者 matteo b

•

Jun 10, 2024

really interesting on the foundamentals it opens a new vision in digital marketing

创建者 Jean B N

•

Apr 23, 2024

J'aime Coursera profondément en raison de ses formations innovantes qu'il fournit.

创建者 Om P

•

Jan 20, 2024

best course to learn about digital marketing and earn a high value certification.

创建者 Ted T

•

Nov 7, 2023

Very nicely done and put together. Great job in communicating the source material.

创建者 Justin B

•

Nov 4, 2023

This was a clear, informative and well ut together course to follow and learn from

创建者 Shahid M

•

Oct 30, 2023

It was a great learning experience, the course was highly engaging and insightful.