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返回到 Foundations of Digital Marketing and E-commerce

学生对 Google 提供的 Foundations of Digital Marketing and E-commerce 的评价和反馈

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30,624 个评分

课程概述

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

热门审阅

VL

May 8, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

SS

Jun 10, 2023

This was a great introduction into the foundations of digital marketing. As someone who had no prior knowledge I feel I now have a great starting point to continue learning about digital marketing.

筛选依据：

1976 - Foundations of Digital Marketing and E-commerce 的 2000 个评论（共 7,123 个）

创建者 Angela I

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Sep 11, 2023

Highly recommend. Packed and filled with invaluable information. Thank you Google.

创建者 GLADYS W M

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Aug 19, 2023

deadline adjustments make me stress freely since I am a mom and working full time.

创建者 Rohan K

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Jul 20, 2023

This course helped me so much to understand the fundamentals of digital marketing.

创建者 NUUR H B M

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Apr 28, 2023

Easy to understand and very useful information. I love to learn more. Many thanks.

创建者 Avdhesh K

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Apr 2, 2023

It was great experience to learn online course of Digital Marketing and E Commerce

创建者 Peter R

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Dec 18, 2022

I am really happy with the way I gained and learned a lot about Digital Marketing.

创建者 Priyank J

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Sep 17, 2022

Thank you so much for giving me financial Aid to this amazingly intriguing course

创建者 Ty S W

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Sep 14, 2022

Very beneficial for anyone getting into this field. I love the self paced learning

创建者 GERPAN K

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Jul 19, 2022

you can never go wrong with opportunities google offer through out their existence

创建者 Mubeen I

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Nov 15, 2025

The course module 1 is amazing that clarify all the basic steps about the course.

创建者 Novi H

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Aug 12, 2025

Grateful for learning without a prior knowledge on IT. The course is so engaging!

创建者 Andres G

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Jul 29, 2025

Very good training, clear, deep, it is a great step for beginners, I recommend it

创建者 Brandon H

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Jul 16, 2025

Great course! I am learning a lot and looking forward to the courses that follow!

创建者 Jhon S

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Mar 3, 2025

esta muy claro continuo aprendiendo mucho estoy bien motivado y animado dia a dia

创建者 John P

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Feb 18, 2025

This course was pretty easy considering I am very familiar with digital marketing

创建者 Divine F

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Nov 21, 2024

The training is very insightful, the words were easy to understand and assimilate

创建者 jorge l a w

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Oct 28, 2024

El curso es muy completo, muy bien explicado de manera que todos podamos entender

创建者 Arizbé M H

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Oct 10, 2024

Gran oportunidad de conocimiento y facilidad de aprendizaje en cualquier momento.

创建者 Jordan M

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Feb 21, 2024

This is where you need to be if you want to do anything with ecommerce, anything!

创建者 Lily F

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Dec 26, 2023

well organize course and very easy to learn for beginner. looking for next course

创建者 SOPHIA S H

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Sep 26, 2023

The lessons are very detailed and concise. I enjoyed every step of this journey!!

创建者 Debmalya M

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Sep 14, 2023

This is an excellent course. It was a great learning experience. I learnt a lot .

创建者 NITIN C 2

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Sep 10, 2023

this course is good for me. and i learner about digital marketing and e commerce.

创建者 Charles J

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Jun 24, 2023

Very comprehensive program. The video accompanied with transcript is very helped.

创建者 Eric G

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May 18, 2023

Very organized and professional adult education content. Looking forward to more.