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学生对 Google 提供的 Foundations of Digital Marketing and E-commerce 的评价和反馈

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30,624 个评分

课程概述

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you’ll explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You’ll also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

热门审阅

VL

May 8, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

SS

Jun 10, 2023

This was a great introduction into the foundations of digital marketing. As someone who had no prior knowledge I feel I now have a great starting point to continue learning about digital marketing.

筛选依据：

2101 - Foundations of Digital Marketing and E-commerce 的 2125 个评论（共 7,123 个）

创建者 Muhammad A W I

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Nov 30, 2022

I learned a lot of new things related to my passion.

Thanks Google and Coursera

创建者 Amisha A K

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Nov 6, 2022

this course is amazing and I’m looking forward to learn other courses as well.

创建者 Rose M E

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Oct 22, 2022

this course was a great insight on the path that i am currently on thank you.

创建者 Godwin U

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Oct 19, 2022

The breakdown for each topic was excellently expressed for easy comprehension.

创建者 Adiel M

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Oct 9, 2022

amazing course i love every bit of it and how simple it was put to understand

创建者 William M

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Sep 23, 2022

The course has introduced me to the world of digital marketing and e-commerce

创建者 Berti R G

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Sep 13, 2022

A great course for me who switching career. Thanks for providing this course.

创建者 Muhammad M S A

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Aug 12, 2022

Its excellent journey of basic learning about Digital Marketing and E-commerce

创建者 Aashiqe R

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Jul 31, 2022

Super easy to understand, covers all the concepts that a beginner should know!

创建者 Malik A

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Jul 23, 2022

the best help for the beginners ever to start their career..highly appreciated

创建者 Luis F N C

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Jul 11, 2025

Me parece genial , solo que espero mi certificado por terminar mis 4 módulos?

创建者 Pratham A

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May 24, 2025

It was a very good course for foundations of e commerce and digital marketing

创建者 Katerina M

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Feb 19, 2025

Very clearly and comprehensively explained! The best course I have ever done!

创建者 Afrideen P

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Dec 21, 2024

it gave me lot of knowledge about digital marketing . i will use it my career

创建者 Anne K H

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Sep 27, 2024

So information dense! So informative! A must see for marketers at all levels!

创建者 Yira G

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Jun 6, 2023

I enjoyed every bit of the course. The simplicity of the material was superb.

创建者 Ivan D L F

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May 12, 2023

I loved all the information and the way how instructors give to us! thank you

创建者 Jun T

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Mar 13, 2023

Useful and insightful for those who wants to pick up digital marketing skill.

创建者 Caleb A

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Mar 2, 2023

A good start for anybody thinking of going into Digital Marketing. THUMBS UP!

创建者 SYED Z I

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Dec 19, 2022

I learned so much and developed a strong base knowledge of digital marketing.

创建者 Kanishk R

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Nov 6, 2022

It has motivated and granted me the confidence that I lacked.

Sincere Thanks.

创建者 Martinez M A P

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Oct 17, 2022

i like the examples of this course it really makes it silple for me to learn

创建者 Adam F

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Sep 2, 2022

Great content and overview of the Digital Marketing and E-commerce landscape.

创建者 navriti g

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Aug 10, 2025

Details explained in simple and relevant language with appropriate examples.