The "Foundations of Strategic Communications" course equips learners with the skills to master professional, technical, and leadership communication strategies. By completing this course, participants will be able to analyze audiences, craft effective messages, and adapt their communication style to fit organizational cultures. Key learning outcomes include enhancing emotional intelligence, improving listening and nonverbal communication, and overcoming common communication barriers. Learners will also develop leadership communication skills, enabling them to influence and foster collaboration in both team settings and external engagements.
What makes this course unique is its practical focus on applying communication models in real-world scenarios. Learners will gain the confidence to manage diverse audiences and complex workplace dynamics. The course emphasizes tailoring communication strategies based on audience analysis, ensuring learners are prepared for a variety of professional environments.
By the end of the course, participants will have the tools to communicate persuasively, lead with influence, and foster stronger workplace relationships. This course provides a competitive advantage in both career growth and personal development by empowering learners with the ability to strategically communicate in any setting.
The "Foundations of Strategic Communications" course provides students with essential skills for effective professional and technical communication across leadership, interpersonal, and group settings. It focuses on teaching students to analyze audiences, adapt to different organizational cultures, and apply emotional intelligence to improve communication outcomes. Through hands-on exercises, students will strengthen their listening, nonverbal, and writing abilities, while developing strategies to overcome communication barriers in various professional environments.
涵盖的内容
3篇阅读材料
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3篇阅读材料•总计15分钟
Course Overview•5分钟
Instructor Biography - Paul Huckett•5分钟
Instructor Biography - Stephanie Caporaletti•5分钟
Introduction to Technical Communications
第 2 单元•小时 后完成
单元详情
In this module, we will discuss communications within the context of a technical organization. We will explore the components of communication and assess how ineffective communications affect technical teams and business operations.
涵盖的内容
3个视频3篇阅读材料3个作业2个插件
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3个视频•总计22分钟
Introduction to Technical Communications•8分钟
Barriers to Communication•10分钟
Context in Technical Communications•4分钟
3篇阅读材料•总计100分钟
Leadership Is a Conversation•20分钟
Effective Strategies for Communicating and Managing Communication in a Team•20分钟
Self-Reflective Reading: Having a Better Conversation•60分钟
3个作业•总计90分钟
Foundations of Technical Communication•18分钟
Enhancing Communication Skills•12分钟
Introduction to Technical Communications•60分钟
2个插件•总计19分钟
Video: Groupthink Challenger•7分钟
Video: 10 Ways to Have a Better Conversation | Celeste Headlee•12分钟
Audience Analysis
第 3 单元•小时 后完成
单元详情
In this module, we will discuss how effective communications require an understanding of the audience. We will explore ways to analyze your audience and consider how to use this information to influence your communication strategy, regardless of the medium or method of communication (i.e., written or verbal).
涵盖的内容
2个视频2篇阅读材料3个作业3个插件
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2个视频•总计21分钟
Audience Analysis•14分钟
Communicating with Senior Leadership•6分钟
2篇阅读材料•总计30分钟
The One Unbreakable Rule in Business Writing•20分钟
Get the Boss to Buy In•10分钟
3个作业•总计90分钟
Audience Analysis and Communication Strategies•18分钟
Communicating with Senior Leadership and Board Presentations•12分钟
Audience Analysis•60分钟
3个插件•总计14分钟
Video: Knowing your Audience/ Audience Analysis for Public Speaking•5分钟
Video: How to Begin your Presentation with Simon Sinek•6分钟
Video: Giving a Presentation to the Board of Directors•3分钟
Leadership Communications
第 4 单元•小时 后完成
单元详情
In this module, we will explore the components of organizational culture and their relevance to communications, with specific emphasis on the mission of the organization. We will examine approaches for communicating as a leader within an organizational culture, including asking powerful questions as a means of increasing engagement.
涵盖的内容
2个视频3篇阅读材料3个作业3个插件
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2个视频•总计28分钟
Organizational Culture and Leadership Communications•10分钟
Communicating as a Leader•18分钟
3篇阅读材料•总计75分钟
The Surprising Power of Asking Questions•10分钟
Effective Communication: How Leaders Can Inspire, Engage And Succeed•20分钟
Communication Styles and Leadership in Technical Organizations•12分钟
Listening Skills and Nonverbal Communication in the Workplace•18分钟
Leadership Communications•60分钟
3个插件•总计25分钟
Video: Start With Why - How Great Leaders Inspire Action | Simon Sinek | •18分钟
Video: Minute with Maxwell: Asking Questions - John Maxwell Team•3分钟
Video: Daniel Goleman: What Makes a Leader?•4分钟
Communication Styles
第 5 单元•小时 后完成
单元详情
In this module, we will explore communication styles within the context of a technical organization. You will evaluate your own communication style and work collaboratively to find common barriers in communication.
涵盖的内容
3个视频3篇阅读材料3个作业2个插件
显示有关单元内容的信息
3个视频•总计37分钟
Communication Styles•8分钟
Managing Listening Communication•14分钟
Managing Nonverbal Communication•15分钟
3篇阅读材料•总计180分钟
Communication at Workplace•60分钟
How 'Non-verbal Communication' is Going Digital?•60分钟
Self-Reflective Reading: Communication Styles•60分钟
3个作业•总计90分钟
Understanding Communication Styles and Effective Listening•15分钟
Mastering Nonverbal Communication and Body Language•15分钟
Communication Styles•60分钟
2个插件•总计29分钟
Video: 5 Ways to Listen Better | Julian Treasure•8分钟
Video: Your Body Language May Shape Who You Are | Amy Cuddy
•21分钟
The mission of The Johns Hopkins University is to educate its students and cultivate their capacity for life-long learning, to foster independent and original research, and to bring the benefits of discovery to the world.
It was engaging, interesting and highly productive course.
J
JP
5·
已于 Feb 26, 2025审阅
A great entry point into what has been a riveting 3-part learning experience. The content and context of each course was very relevant to my professional development.
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What will I get if I subscribe to this Specialization?
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.
Is financial aid available?
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.