Unlock the core building blocks of world-class sales success by mastering strategic selling fundamentals—tailored for today’s digital, competitive markets. This course empowers you to manage complex, technology-driven sales cycles, build trust in multicultural and crowded marketplaces, and transition from transactional interactions to value-based, consultative selling. Developed for learners in India, the USA, and globally, it hones the skills needed to navigate emerging buyer behaviors, data-driven decision-making, and personalization at scale. Expect actionable frameworks, practical exercises, and insights grounded in current business realities. By course end, you’ll confidently prospect, qualify, and engage modern buyers while laying the groundwork for advanced account management.


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要了解的详细信息
了解顶级公司的员工如何掌握热门技能

该课程共有3个模块
The modern B2B sales environment has drastically evolved, demanding sharp new skills and a flexible mindset. In this module, you’ll uncover how digital transformation disrupts traditional sales cycles, and why thriving in markets like India and the U.S. means mastering tech fluency, precise pipeline management, and regionally aware strategies. Guided by real-world challenges and actionable tools, you’ll learn to identify key buying signals, adapt to data-driven buyers, and stand out—even in commoditized sectors. Prepare to transform the way you approach and win complex, high-value sales in today’s rapidly shifting landscape.
涵盖的内容
10个视频3个作业2个插件
Building trust and communicating real value are at the heart of every successful sales relationship. In this module, you’ll master advanced questioning and listening techniques tailored for today’s complex and multicultural business world. Discover how to establish yourself as a trusted advisor by adapting to diverse client needs—especially across the Indian and U.S. markets. You’ll learn to navigate communication nuances, deliver persuasive messaging, and engage effectively with multi-stakeholder accounts. Prepare to lead relationship-driven sales that deepen client loyalty, create new opportunities, and set you apart in competitive, cross-cultural environments.
涵盖的内容
7个视频3个作业1个插件
Standing out in today’s crowded B2B marketplace demands more than generic pitches and broad campaigns. In this module, you’ll master the art and science of personalizing outreach and crafting unmistakable value propositions—leveraging technology while preserving the essential human touch. You’ll learn to engage high-value buyers with targeted messages, counter price objections with ROI-focused proposals, and turn every presentation into a story that spotlights tangible customer outcomes. The tools and frameworks you gain will help you thrive under intense competition, win loyalty, and build lasting business success.
涵盖的内容
7个视频1个作业1个插件
位教师

提供方
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Packt
- 状态:免费试用
Fundação Instituto de Administração
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