LearnQuest
Foundations of Insight Selling
LearnQuest

Foundations of Insight Selling

LearnQuest Network

位教师:LearnQuest Network

包含在 Coursera Plus

深入了解一个主题并学习基础知识。
中级 等级

推荐体验

3 小时 完成
灵活的计划
自行安排学习进度
深入了解一个主题并学习基础知识。
中级 等级

推荐体验

3 小时 完成
灵活的计划
自行安排学习进度

了解顶级公司的员工如何掌握热门技能

Petrobras, TATA, Danone, Capgemini, P&G 和 L'Oreal 的徽标

该课程共有3个模块

Today’s buyers are bombarded with options and information, making it harder than ever to gain their attention or trust. In this module, you’ll discover how to differentiate your solutions and cut through the noise with insight selling. Expect to master practical value proposition frameworks, learn to translate your offering’s features into business outcomes, and engage even the most skeptical buyers. By the end, you’ll be equipped to position yourself as a strategic partner—opening doors to deeper opportunities and sustainable revenue in complex, competitive markets.

涵盖的内容

10个视频2个作业2个插件

Traditional sales conversations barely scratch the surface—but your success depends on uncovering what really drives your clients’ decisions. In this module, you’ll develop expert consultative skills that go beyond basic needs analysis. You’ll master active listening, use strategic questioning to unearth hidden issues, and learn how to shift buyer mindsets. By blending advanced frameworks and challenger techniques, you’ll guide skeptical clients toward action and position yourself as a trusted advisor in even the most challenging sales environments.

涵盖的内容

7个视频3个作业1个插件

Breaking into the executive suite is often what separates average sellers from elite performers—especially in complex, cross-border markets. In this module, you’ll learn how to navigate organizational power structures, speak the language of senior decision-makers, and tailor your messaging to local and global business cultures. By mastering regional nuances and building rapport with executives, you’ll secure senior access and accelerate high-value deals in both established and emerging markets.

涵盖的内容

7个视频1个作业2个插件

位教师

LearnQuest Network
LearnQuest
27 门课程455,569 名学生

提供方

LearnQuest

从 Business Strategy 浏览更多内容

人们为什么选择 Coursera 来帮助自己实现职业发展

Felipe M.
自 2018开始学习的学生
''能够按照自己的速度和节奏学习课程是一次很棒的经历。只要符合自己的时间表和心情,我就可以学习。'
Jennifer J.
自 2020开始学习的学生
''我直接将从课程中学到的概念和技能应用到一个令人兴奋的新工作项目中。'
Larry W.
自 2021开始学习的学生
''如果我的大学不提供我需要的主题课程,Coursera 便是最好的去处之一。'
Chaitanya A.
''学习不仅仅是在工作中做的更好:它远不止于此。Coursera 让我无限制地学习。'
Coursera Plus

通过 Coursera Plus 开启新生涯

无限制访问 10,000+ 世界一流的课程、实践项目和就业就绪证书课程 - 所有这些都包含在您的订阅中

通过在线学位推动您的职业生涯

获取世界一流大学的学位 - 100% 在线

加入超过 3400 家选择 Coursera for Business 的全球公司

提升员工的技能,使其在数字经济中脱颖而出

常见问题

¹ 本课程的部分作业采用 AI 评分。对于这些作业,将根据 Coursera 隐私声明使用您的数据。