Begin your journey by mastering the building blocks of insight selling. Learn how to differentiate your solutions, uncover hidden customer needs, and structure compelling value propositions in today's dynamic markets. You’ll gain actionable strategies to engage skeptical buyers and navigate initial barriers found in both Indian and US contexts. This course focuses on consultative approaches, challenger methods, and essential human-centered skills needed to gain credibility, adapt messaging, and access decision-makers


您将获得的技能
要了解的详细信息
了解顶级公司的员工如何掌握热门技能

该课程共有3个模块
Today’s buyers are bombarded with options and information, making it harder than ever to gain their attention or trust. In this module, you’ll discover how to differentiate your solutions and cut through the noise with insight selling. Expect to master practical value proposition frameworks, learn to translate your offering’s features into business outcomes, and engage even the most skeptical buyers. By the end, you’ll be equipped to position yourself as a strategic partner—opening doors to deeper opportunities and sustainable revenue in complex, competitive markets.
涵盖的内容
10个视频2个作业2个插件
Traditional sales conversations barely scratch the surface—but your success depends on uncovering what really drives your clients’ decisions. In this module, you’ll develop expert consultative skills that go beyond basic needs analysis. You’ll master active listening, use strategic questioning to unearth hidden issues, and learn how to shift buyer mindsets. By blending advanced frameworks and challenger techniques, you’ll guide skeptical clients toward action and position yourself as a trusted advisor in even the most challenging sales environments.
涵盖的内容
7个视频3个作业1个插件
Breaking into the executive suite is often what separates average sellers from elite performers—especially in complex, cross-border markets. In this module, you’ll learn how to navigate organizational power structures, speak the language of senior decision-makers, and tailor your messaging to local and global business cultures. By mastering regional nuances and building rapport with executives, you’ll secure senior access and accelerate high-value deals in both established and emerging markets.
涵盖的内容
7个视频1个作业2个插件
位教师

提供方
从 Business Strategy 浏览更多内容
- 状态:预览
Coursera Instructor Network
- 状态:免费试用
Kennesaw State University
- 状态:免费试用
Kennesaw State University
人们为什么选择 Coursera 来帮助自己实现职业发展




常见问题
To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.
更多问题
提供助学金,
¹ 本课程的部分作业采用 AI 评分。对于这些作业,将根据 Coursera 隐私声明使用您的数据。